November 30, 2017
Maximizing Board Resources in Your Development Plan
One of the most common things board members say is that they do not feel comfortable asking for money. At the same time, one of the most common things organizations say is that their board is not a fundraising board.
Both of these represent roadblocks to a nonprofit’s success that, fortunately, can be overcome.
A key responsibility of a board is to provide fiscal oversight and, for nonprofits, that includes fundraising. Here are a few tips to maximize your board’s potential and use this resource to drive your organization’s mission:
Lead by example
Receiving an annual gift from 100 percent of your board members should be a standard expectation. All board members should be asked to provide a gift that is meaningful and significant to them – one that reflects their passion and commitment to the organization’s mission. Many potential donors, especially foundations, will not consider investing in a nonprofit if the people closest to the organization are not giving.
Follow the five-step process
A board member does not need to be directly involved in asking a donor for a gift to have an impact on the campaign or development process. The five-step process to donor solicitation involves identifying the prospect, qualifying their ability to make a gift, cultivating the prospect to engage them in your organization, asking for the gift, and then thanking them in various ways. People have different abilities, so identify your board members’ strengths, and give them opportunities to leverage those appropriately.
Provide ongoing board recruitment and training
Constant cultivation and recruitment of top business and community leaders is needed to keep a board vibrant. Do not assume that when individuals join your board, they will know what they need to do. Train them in their responsibilities, so they know their role as board members and are active and engaged.
Board members accept the position with an organization because they want to make a difference. Be sure to give them that opportunity.
Join Us on the Growing Philanthropy Tour
Next stops on the road to achieving Hartsook’s mission of growing philanthropy by 25 percent in the next 20 years:
Resources for Smart Fundraising Available on Kindle
Keep up to date on the latest fundraising trends with the Kindle ASR Media collection:
- Reality Fundraising – Ideas, insights and lessons learned through hundreds of best practices from nonprofit professionals nationwide by Bob Hartsook
- Fundraising Leadership – The definitive source for empowering board members to become pro-active fundraising leaders by Karin L. Cox
- Getting Your Ducks in a Row – A tool box of strategies for effective campaign fundraising by Bob Hartsook
- Million Dollar Gifts – Real-life stories of million-dollar gifts that will amaze and inspire your fundraising by Bob Hartsook
- Closing that Gift – “29 secrets” to closing a gift and avoiding the top 10 solicitation mistakes by Bob Hartsook
- Performance-Driven Fundraising – Handy, yet entertaining reference tool for new and seasoned fundraisers by Matthew J. Beem
- Nobody Wants to Give Money Away! – Stories, humor and more than two decades of fundraising experience in which Bob explores the nine fundraising truths essential to success by Bob Hartsook
- On The Money! – An enlightening collection of success stories and lessons learned from nonprofit fundraising campaigns nationwide by Bob Hartsook
- $231 Billion Raised and Counting – by Bob Hartsook, Matthew J. Beem, Karin Cox and over a dozen Hartsook consultants and clients. Hartsook shares stories and “Strategies for Success” that will educate and inspire
On the Money! (ASR Media) is an enlightening collection of success stories and lessons learned from 25 nonprofit fundraising campaigns nationwide. Click here to order On the Money! for a special price of $10 (plus shipping and handling).
On the Web
|Blogs and articles. President and CEO Matthew J. Beem and Founder and Chairman Bob Hartsook regularly share simple, but powerful messages about philanthropy, fundraising and the power of relationships.|
|Timely Tips and Tweets! Follow us on Twitter at HartsookTips for tips and giveaways.|
|Facebook: Become a Fan and a Friend. Fundraising tips, event photos, news and updates – see what’s new at Hartsook by becoming a fan of us on Facebook. Friend Hartsook Founder and Chair Bob Hartsook, CEO Matthew J. Beem, and Chief Creative Officer Karin Cox for even more updates!|
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Strategies for Success explores smart ideas, connecting with thousands of fundraising professionals. We welcome your best practices contributions or comments. Send to Strategies for Success editor Karin Cox, [email protected]. If you’d like a free subscription to Strategies for Success or its monthly companion, eHartsook on Philanthropy, contact [email protected].