Of particular interest to fundraisers is a key finding of the Charlotte-based Bank of America (BOA) Study on giving patterns of high net worth individuals. In this study, we discovered who these individuals consult with when they think about giving. It’s not, as we might have guessed, their lawyer or accountant (or, as BOA would have liked to hear, their Trust Officer). Shared wisdom would say they would consult with a peer—but that answer was second on the list. The first person high net worth individuals consult with when thinking about giving is the fundraiser or staff of the organization that is going to get the gift. Read that again. The fundraiser is the critical piece in closing the gift.Certainly, I knew this instinctively after watching it happen repeatedly over 36 years in the field. But now this gut feeling and experiential knowledge is validated through research that can be used to improve the field. Fundraising has been good to me. I intend to be good to the profession. So, we are on a quest. Our endowment a couple of years ago of the Hartsook Chair in Fundraising at Indiana University’s Center on Philanthropy was based on a desire to make a difference in the preparation and research for fundraising—not philanthropy, but fundraising. The appointment of Dr. Adrian Sargeant as the Chair was the first extraordinary achievement. Together, we have begun a plan to improve the preparation of fundraisers.Our quest is to create and implement a reliable tool to measure the competency of the fundraiser so that employers can know they are hiring skilled, talented professionals. Secondly, we are a part of a large movement to expand and improve the research on fundraisers so those who practice this “profession” have something other than great stories to base their work on. Finally, we are working on a delivery system that will give practitioners the information they need to be more effective. This is a big undertaking, and we are taking it seriously. Certainly, IU is not the exclusive voice in this effort. But it is the focused voice. For too many years, the fundraising profession has survived on storytelling, default appointments, and apprenticeships. Every now and then, we might come across a study, say, “gee whiz,” and go on with business as usual. But it is a different day.Fundraisers, take note: many changes are on the horizon for your profession. To start, I challenge you to take the research and use it in your work. Because as the research indicates —when we elevate fundraisers, we elevate the profession and philanthropy.
Photo credits: National WWI Museum
President and Trustee
The Sunderland Foundation
Recipient of the
2018 GROWING PHILANTHROPY AWARD FOR TRANSFORMATIONAL CAPITAL PHILANTHROPY
Kent Sunderland was presented with the prestigious Growing Philanthropy Award in Kansas City by Hartsook President and CEO
Matthew J. Beem during National WWI Museum and Memorial’s VIP event, Night at the Tower.
He was nominated by Matthew Naylor, Ph.D., President and CEO of the National WWI Museum and Memorial, and was selected unanimously by Hartsook Institutes and the International Board of Visitors Growing Philanthropy Committee.
Kent was Vice Chairman of Ash Grove Cement prior to its recent sale. As President of The Sunderland Foundation, he has played a significant role in advancing philanthropy with major gifts.
The Growing Philanthropy Award recognizes a distinguished group of individuals and organizations whose efforts increase philanthropy through research, innovation and challenging the status quo. For more information, contact [email protected].