The Next Generation Campaign: Proven Strategies for Successful Capital, Endowment & Operating Campaigns
This session details strategies for implementing a building campaign and an endowment campaign while developing and/or sustaining an annual fund. This program is designed to intrigue both the novice and experienced fundraiser and covers such topics as Why People Give, Trends in Philanthropy and Using Them to Your Advantage, How to Get the Big Gift, Endowments and Their Strengths, Does the Annual Fund Have a Role?, Solicitation of Donors to the Campaign, and much more. Case studies help to demonstrate the value in developing a strategy that integrates various giving elements to maximize your organization’s potential.