[Strategies for Success - Smart fundraising ideas from Hartsook]

June 29, 2017

Maximize the Giving Potential of Your Donors

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Individuals who invest in the mission of your organization with a gift want to make an impact, but are you giving them the best opportunity to maximize that impact?

Many donors don't fully understand all the options available that may help them stretch their giving. Here are a few things to keep in mind when cultivating your prospects and building a strong relationship:

Multi-year Gifts
By securing a gift over multiple years, this option allows a donor to proactively budget a larger gift. It gives donors a plan for how and when they want to pay the gift, rather than reactively paying an annual pledge they may have made without much consideration.

Asset Giving
Gifts don't have to be a pledge-and-pay process. Donors with other financial assets such as appreciated stocks, mutual funds, real estate or other options many times can make a much larger gift by donating those assets rather than writing a check. In most cases, donors appreciate this type of opportunity, because they can make a larger impact on the organization, but they don't feel it directly hit their pocketbook.

Planned Giving
Include planned giving as part of an integrated proposal that includes an immediate cash or asset pledge and a commitment for the long term. While this won't impact the organization immediately, it typically creates the biggest impact in the long run. Being included in a donor's estate plan is the greatest opportunity for the donor to leave a legacy. Don't be afraid to ask your donors if they have considered including your organization in their estate plans. If you are not included in their legacy plans, it does not mean they don't want to support you - many times they have just never been asked.

When a donor wants to make an impact, there are many creative opportunities that will help them stretch their giving. At the same time, it will give them the excitement and satisfaction to know they are making a difference in the lives of others.

Ross Pfannenstiel, Senior Vice President (Kansas City) [email protected]

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logoJoin Us on the Growing Philanthropy Tour

Next stops on the road to achieving Hartsook's mission of growing philanthropy by 25 percent in the next 20 years:

London
July 4, 2017

IoF Fundraising Convention 2017
Great Fundraising Events
Adrian Sargeant

Richmond, Va.
July 19-20, 2017

Virginia Fund Raising Institute
Innovating Philanthropy
Karin Cox
John Warren
Presenting Sponsor: Hartsook

Tulsa
August 2, 2017

Oklahoma Center for Nonprofits
Massive Fundraising
Adrian Sargeant

Durham, N.C.
August 17, 2017

2017 NC Philanthropy Conference
Estate Giving
Karin Cox
Janell Johnson

New Orleans
August 24-26, 2017

Top Hands
Boy Scouts of America
Matthew J. Beem
Ross Pfannenstiel

Oklahoma City
August 2017

Oklahoma Center for Nonprofits
Relationship Building: Where Do We Go From Here?
Adrian Sargeant

Rogers, Ark.
September 20, 2017

AFP of Northwest Arkansas
Matthew J. Beem

London
September 21-22, 2017

Blackbaud Executive Summit, University of London
Adrian Sargeant

Las Vegas
September 26-28, 2017

14th Annual Association of Donor Relations Professionals International Conference
Adrian Sargeant

Scotland, U.K.
October 23-25, 2017

Alan Clayton Associates
Great Fundraising Masterclass
Adrian Sargeant

Kansas City
October 26, 2017

Nonprofit Connect
Building a Culture of Philanthropy
Karin Cox

Scotland, U.K.
February 7-9, 2018

Alan Clayton Associates
Great Fundraising Masterclass

Past Stops on the Tour


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Strategies for Success explores smart ideas, connecting with thousands of fundraising professionals. We welcome your best practices contributions or comments. Send to Strategies for Success editor Karin Cox, [email protected]. If you'd like a free subscription to Strategies for Success or its monthly companion, eHartsook on Philanthropy, contact [email protected].

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