[Strategies for Success - Smart fundraising ideas from Hartsook]

April 19, 2017

Time to STOP

imageYou've heard of a SWOT analysis, but have you heard of STOP?

STOP stands for Situation, Threat, Observation and Plan.

It is a survival technique used by military members and survival enthusiasts. It is also useful for organizations experiencing hardships or increased challenges in their development endeavors.

Undergoing a pro-active, Strategic Plan is preferred, of course. But organizations needing immediate direction and guidance with any unusual circumstances may need to STOP first.

Identify the situation
Access the situation with honesty and humility. The fastest way to fix an issue is to acknowledge it. Don't spend weeks or months talking around the problem. Address it directly now. If you know you have a problem but can't figure it out on your own, enlist an objective third party.

Consider the threat
What are your most immediate concerns? If you're not sure what they are, ask yourself this question, "What's worrying me most about this situation?" Is it a board relationship gone bad, a funding deficit, or the potential of a negative public relations? Identify the threat or threats by name. Naming them empowers you to take action.

Observe your surroundings
Take inventory of your assets and organize your resources. How can they be used to eliminate the threat? If there is dissension among board members, consider board development training to get everyone moving in the same direction on inspiring, yet feasible goals. If funding is a worry, take the very first steps to tackle the problem, and turn it into your best fundraising year ever.

Make a plan
A good plan today is better than a perfect plan tomorrow. Start with where you want to be in a year and work backwards to create milestone goals. Now, turn those goals into action steps. Then, turn the action steps into small tasks. Add a timeline, and you are ready to determine your own future.

Remember, a plan will not change the situation. Implementation of the plan will. If your organization is struggling with challenges, big or small, just STOP. And then get started!

Geoff Burns, Vice President (Columbus, Ohio) gburns@hartsookcompanies.com

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logoJoin Us on the Growing Philanthropy Tour

Next stops on the road to achieving Hartsook's mission of growing philanthropy by 25 percent in the next 20 years:

Kansas City
April 28, 2017

2017 Executive Director Institute
NonProfit Connect
Terry Snapp

San Francisco
April 30-May 2, 2017

AFP International Fundraising Conference
Successful Fundraising Events: Just What Does It Take to Be Best in Class
Adrian Sargeant

Detroit
May 8, 2017

AFP Greater Detroit
Adrian Sargeant

Dallas
May 10-12, 2017

Boys & Girls Clubs of America National Conference
Relationship Fundraising 2.0
Adrian Sargeant

London
May 23-24, 2017

Third Sector's Annual Fundraising Conference
Thinking Outside the Box: Everything You Wanted to Know about Donor Behaviour
Adrian Sargeant

Orlando
May 24-26, 2017

Boy Scouts of America
2017 National Annual Meeting

Houston
June 9, 2017

AFP Houston Chapter
Adrian Sargeant

Northampton, U.K.
June 12-13, 2017

IDPE 2017 Annual Conference
Jen Shang

New Orleans
June 15, 2017

New Orleans Association of Fundraising Professionals Conference
Adrian Sargeant

Bangkok, Thailand
June 26-28, 2017

IFC Asia International Fundraising Congress
Jen Shang

London
July 4, 2017

IoF Fundraising Convention 2017
Great Fundraising Events
Adrian Sargeant

Richmond, Va.
July 19-20, 2017

Virginia Fund Raising Institute
Innovating Philanthropy
Karin Cox
John Warren
Presenting Sponsor: Hartsook

Tulsa
August 2, 2017

Oklahoma Center for Nonprofits
Massive Fundraising
Adrian Sargeant

New Orleans
August 24-26, 2017

Top Hands
Boy Scouts of America
Matthew J. Beem
Ross Pfannenstiel

Oklahoma City
August 2017

Oklahoma Center for Nonprofits
Relationship Building: Where Do We Go From Here?
Adrian Sargeant

London
September 21-22, 2017

Blackbaud Executive Summit, University of London
Adrian Sargeant

Las Vegas
September 26-28, 2017

14th Annual Association of Donor Relations Professionals International Conference
Adrian Sargeant

Scotland, U.K.
October 23-25, 2017

Alan Clayton Associates
Great Fundraising Masterclass
Adrian Sargeant

Scotland, U.K.
February 7-9, 2018

Alan Clayton Associates
Great Fundraising Masterclass

Past Stops on the Tour


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imageBook Deal of the Month

Hartsook President and CEO Matthew J. Beem's book Performance-Driven Fundraising: Taking Control of Your Success shares decades of fundraising insights and features campaign success stories. Performance-Driven Fundraising will help accelerate anyone's learning curve and serve as a valuable reference tool for new and seasoned fundraisers. Go here for a special price of $10 (plus shipping and handling).


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Strategies for Success explores smart ideas, connecting with thousands of fundraising professionals. We welcome your best practices contributions or comments. Send to Strategies for Success editor Karin Cox, kcox@hartsookcompanies.com. If you'd like a free subscription to Strategies for Success or its monthly companion, eHartsook on Philanthropy, contact info@hartsookcompanies.com.

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