[Strategies for Success - Smart fundraising ideas from Hartsook]

April 4, 2017

From the Back of a Napkin to the Head of the Table

imageWe can all do better.

April always marks a very special anniversary at Hartsook Companies, Inc. Over thirty years ago, Hartsook's professional consulting firm began as an expression of my belief about the fundraising profession: "What we do matters, a lot."

Although we've certainly come a long way, every year I still think, "We can do better." Each year around this time, I still reflect on Hartsook Companies, Inc.'s achievements and the fundraising sector's challenges and opportunities. I consider how we can optimize our strategies to provide the very best counsel for nonprofits around the world. A few thoughts on that:

What will you do?
The original vision for this company literally was sketched out on a napkin, well before we launched the firm on April 1 over three decades ago. Now, it is clearer than ever that fundraising needed someone to shake things up a bit. We have done just that, and we will continue to do so. Each of us has a role in growing philanthropy. What's yours?

"Nobody wants to give money away!"
It is true that donors are not waiting around to write checks, but they are ready to be inspired. Don't just tell donors what you're going to do. Tell them what you've already done. Don't tell them you hope to do this or that. Show them you are an organization that has a plan and knows how to gets things done.

Do more than raise money: grow philanthropy.
Our firm has challenged the status quo by investing in research-based fundraising education and training for fundraising professionals: the Hartsook Institute at Avila University, the Hartsook Chair at the Lilly Family School of Philanthropy and the Hartsook Centre for Sustainable Philanthropy at Plymouth University in the U.K. We didn't just point out a problem, we provided a solution.

To grow philanthropy, invest in your own growth as a professional and encourage your organization to invest in fundraising. As Hartsook has demonstrated, big dreams start small. Dream big, then go do it!

Bob Hartsook, Founder and Chairman (Wrightsville Beach, N.C.) [email protected]

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logoJoin Us on the Growing Philanthropy Tour

Next stops on the road to achieving Hartsook's mission of growing philanthropy by 25 percent in the next 20 years:

Kansas City
April 2-5, 2017

Association of Fundraising Professionals Mid-America Chapter
Demystifying Capital Campaigns
Matthew J. Beem

Kansas City
April 4, 2017

Association of Jewish Aging Services
Demystifying Capital Campaigns
Matthew J. Beem

Kansas City
April 4, 2017

AFP Mid-America Chapter Rapid Fire Consulting
Karin Cox
Bud Cooper

French Lick, Ind.
April 5-7, 2017

Boy Scouts of America
2017 Central Region All Hands Conference

San Francisco
April 30 - May 2, 2017

AFP International Fundraising Conference
Successful Fundraising Events: Just What Does It Take to Be Best in Class
Adrian Sargeant

Dallas
May 10-12, 2017

Boys & Girls Clubs of America National Conference
Relationship Fundraising 2.0
Adrian Sargeant

London
May 23-24, 2017

Third Sector's Annual Fundraising Conference
Thinking Outside the Box: Everything You Wanted to Know about Donor Behaviour
Adrian Sargeant

Houston
June 9, 2017

AFP Houston Chapter
Adrian Sargeant

New Orleans
June 15, 2017

New Orleans Association of Fundraising Professionals Conference
Adrian Sargeant

London
July 4, 2017

IoF Fundraising Convention 2017
Great Fundraising Events
Adrian Sargeant

Richmond, Va.
July 19-20, 2017

Virginia Fund Raising Institute
Innovating Philanthropy
Karin Cox
John Warren
Presenting Sponsor: Hartsook

Tulsa
August 2, 2017

Oklahoma Center for Nonprofits
Massive Fundraising
Adrian Sargeant

Oklahoma City
August 2017

Oklahoma Center for Nonprofits
Relationship Building: Where Do We Go From Here?
Adrian Sargeant

New Orleans
August 24-26, 2017

Top Hands
Boy Scouts of America
Matthew J. Beem
Ross Pfannenstiel

Scotland, U.K.
October 23-25, 2017

Alan Clayton Associates
Great Fundraising Masterclass
Adrian Sargeant

Scotland, U.K.
February 7-9, 2018

Alan Clayton Associates
Great Fundraising Masterclass

Past Stops on the Tour


Resources for Smart Fundraising Available on Kindle

Keep up to date on the latest fundraising trends with the Kindle ASR Media collection:


imageBook Deal of the Month

Hartsook President and CEO Matthew J. Beem's book Performance-Driven Fundraising: Taking Control of Your Success shares decades of fundraising insights and features campaign success stories. Performance-Driven Fundraising will help accelerate anyone's learning curve and serve as a valuable reference tool for new and seasoned fundraisers. Go here for a special price of $10 (plus shipping and handling).


On the Web

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Blogs and articles. President and CEO Matthew J. Beem and Founder and Chairman Bob Hartsook regularly share simple, but powerful messages about philanthropy, fundraising and the power of relationships.

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Timely Tips and Tweets! Follow us on Twitter at HartsookTips for tips and giveaways.

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Facebook: Become a Fan and a Friend. Fundraising tips, event photos, news and updates - see what's new at Hartsook by becoming a fan of us on Facebook. Friend Hartsook Founder and Chair Bob Hartsook, CEO Matthew J. Beem, and Chief Creative Officer Karin Cox for even more updates!


Visit the Hartsook website for:
- Educational opportunities
- Books/reference articles
- Conference/workshop speakers

Strategies for Success explores smart ideas, connecting with thousands of fundraising professionals. We welcome your best practices contributions or comments. Send to Strategies for Success editor Karin Cox, [email protected]. If you'd like a free subscription to Strategies for Success or its monthly companion, eHartsook on Philanthropy, contact [email protected].

hartsook hartsook institutes
Avila University / Hartsook Institutes for Fundraising image Plymouth University U.K. Plymouth University U.K.

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