[Strategies for Success - Smart fundraising ideas from Hartsook]

February 7, 2017

Recruiting Great Fundraising Leaders

imageGreat volunteer fundraising leaders can be worth their weight in gold - literally. But finding effective board members, fundraising or event committee chairs, and campaign cabinet members is not always easy.

Recruit - Don't Just Ask
If you walk up to someone and ask them to be on your committee, you might get a quick "no." No one needs to attend another meeting. However, if recruited properly with uniquely-tailored strategies, individuals can be convinced their leadership will make a difference. Don't tell them you need "someone." If anyone will do, they might suggest you find someone else. Tell them why you have selected them and how their skills are needed and important. Since fundraising is not about money, but about changing lives, be sure to connect your mission to the work.

Build Your Own
If there isn't a host of leaders waiting to be asked, that's okay. Fundraising leaders are not Easter Eggs, waiting to be uncovered. More often, fundraising leaders emerge as part of great leadership on your part. Look for candidates with a commitment to your mission, an entrepreneurial spirit and understanding of the impact philanthropy can have on those you serve, and perseverance. Assure them you will provide all the training they need to guide them in using their time wisely, so they will be successful.

Keep Your Promises
So, you've attracted and recruited committed individuals to lead your effort to raise money. Now, make sure you keep the promises you made to them. Train them, communicate often, support them, and make sure they have the tools they need to be successful. Prepare them for meetings, rehearse and role play solicitations, and set them up for success.

Great fundraising leadership starts with you. Be prepared, excited, encouraging and have an attitude that inspires. You will find leadership is contagious.

Karin Cox, Senior Executive Vice President and Chief Creative Officer (Wilmington, N.C.) kcox@hartsookcompanies.com


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logoJoin Us on the Growing Philanthropy Tour

Next stops on the road to achieving Hartsook's mission of growing philanthropy by 25 percent in the next 20 years:

Kent, U.K.
February 13, 2017

Understanding Fundraising Conference
Keynote: Adrian Sargeant

Scotland, U.K.
February 20-22, 2017

Alan Clayton Associates
Great Fundraising Masterclass
Adrian Sargeant

Washington, D.C.
March 21, 2017

Federal Trade Commission & National Association of State Charities
Give & Take: Consumers, Contributions, and Charity Conference
Adrian Sargeant

Chicago
March 27, 2017

National School Foundation Association Conference
How to Retain Your Donors and Build Their Loyalty for Lifetime Giving
Karin Cox

Chicago
March 28, 2017

National School Foundation Association Conference
Thinking Big (Even if Your Nonprofit is Small):
Major Gifts and Legacy Giving
Lead Roundtable: Karin Cox

Kansas City
April 2-5, 2017

Association of Fundraising Professionals Mid-America Chapter
Demystifying Capital Campaigns
Matt Beem

Kansas City
April 4, 2017

Association of Jewish Aging Services
Successfully Completing Your Internal and External Assessment
Matt Beem

San Francisco
April 30 - May 2, 2017

AFP International Fundraising Conference
Successful Fundraising Events: Just What Does It Take to Be Best in Class
Adrian Sargeant

Dallas
May 10-12, 2017

Boys & Girls Clubs of America National Conference
Relationship Fundraising 2.0
Adrian Sargeant

London
May 23-24, 2017

Third Sector's Annual Fundraising Conference
Thinking Outside the Box: Everything You Wanted to Know about Donor Behaviour
Adrian Sargeant

Houston
June 9, 2017

AFP Houston Chapter
Adrian Sargeant

New Orleans
June 15, 2017

New Orleans Association of Fundraising Professionals Conference
Adrian Sargeant

London
July 4, 2017

IoF Fundraising Convention 2017
Great Fundraising Events
Adrian Sargeant

Richmond, Va.
July 19-20, 2017

Virginia Fund Raising Institute
Innovating Philanthropy
Karin Cox
John Warren
Presenting Sponsor: Hartsook

Tulsa
August 2, 2017

Oklahoma Center for Nonprofits
Massive Fundraising
Adrian Sargeant

Oklahoma City
August 2017

Oklahoma Center for Nonprofits
"Relationship Building: Where Do We Go From Here?"
Adrian Sargeant

Tulsa
August 2017

Oklahoma Center for Nonprofits
"Massive Fundraising"
Adrian Sargeant

Scotland, U.K.
October 23-25, 2017

Alan Clayton Associates
Great Fundraising Masterclass
Adrian Sargeant

Scotland, U.K.
February 7-9, 2018

Alan Clayton Associates
Great Fundraising Masterclass

Past Stops on the Tour


Resources for Smart Fundraising Available on Kindle

Keep up to date on the latest fundraising trends with the Kindle ASR Media collection:


Book Deal of the Monthimage

In Nobody Wants to Give Money Away! (ASR Media), Hartsook Chair Bob Hartsook, details his nine principles for raising major gifts, starting with, "Nobody wants to give away money." Learn the principles that helped him raise billions of dollars. Go here for a special price of $10 (plus shipping and handling).


On the Web

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Blogs and articles. President and CEO Matt Beem and Founder and Chairman Bob Hartsook regularly share simple, but powerful messages about philanthropy, fundraising and the power of relationships.

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Timely Tips and Tweets! Follow us on Twitter at HartsookTips for tips and giveaways.

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Facebook: Become a Fan and a Friend. Fundraising tips, event photos, news and updates - see what's new at Hartsook by becoming a fan of us on Facebook. Friend Hartsook Founder Bob Hartsook, CEO Matt Beem, or Chief Creative Officer Karin Cox for even more updates!



Visit the Hartsook website for:
- Educational opportunities
- Books/reference articles
- Conference/workshop speakers

Strategies for Success explores smart ideas, connecting with thousands of fundraising professionals. We welcome your best practices contributions or comments. Send to Strategies for Success editor Karin Cox, kcox@hartsookcompanies.com. If you'd like a free subscription to Strategies for Success or its monthly companion, eHartsook on Philanthropy, contact info@hartsookcompanies.com.

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Avila University / Hartsook Institutes for Fundraising image Plymouth University U.K. Plymouth University U.K.

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