[Strategies for Success - Smart fundraising ideas from Hartsook]

September 26, 2016

Major Gift Campaigns Raise More Than Dollars

imageImplementing a major gift campaign for your organization is an important component of a healthy development program. Major gift campaigns do not need to be only for extraordinary capital, program, endowment goals, or just in times of great need.

Successful nonprofits strategically plan major gift campaigns to reinvigorate their board members' support and involvement, increase their visibility, and expand their donor base.

Here are strategies to maximize the benefits your organization can gain from a major gift campaign:

Reinvigorate your board
Conducting a campaign is a great way to identify new potential board members in order to attract new energy, fresh ideas, and additional resources to fulfill the organization's mission. A campaign is a perfect time to invite leaders in the community to become more familiar with what you do to change lives for the better.

Increase your organization's visibility
Is your nonprofit well known and understood in the community? Use the campaign as tool to broaden your exposure by reaching out to community and business leaders and gain visibility in the news as you celebrate your successes. A campaign is a great springboard for community-wide conversations.

Expand your donor base
An obvious benefit of a major gift campaign is identifying new donors. The appreciation and cultivation of these new donors should continue even after the campaign reaches its fundraising goals. Engaging these donors as annual givers, beyond the goals of the campaign, will help support the operations of your organization for the long term.

With the proper planning, leadership, support, and guidance, major gift campaigns can have a long-lasting impact beyond simply raising dollars. Donors want to invest to make a difference in the lives of others, positively affect the community, and build a legacy. A major gift campaign can help showcase the value and importance of investing in you.

Ross Pfannenstiel, Senior Vice President (Kansas City) ross@hartsookcompanies.com

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logoJoin Us on the Growing Philanthropy Tour

Next stops on the road to achieving Hartsook's mission of growing philanthropy by 25 percent in the next 20 years:

Kansas City
October 26, 2016

Shepherd's Centers of America
National Conference
Karin Cox

Kansas City
November 2016

AFP Mid-America Chapter
National Philanthropy Day
Hartsook Sponsor

Minneapolis
November 18, 2016

National Philanthropy Day
"Relationship Buidling: What Works and What Doesn't"
"Donor Retention and Loyalty"
Adrian Sargeant

London
November 22-23, 2016

Directory of Social Change Fundraising Fair 2016
Adrian Sargeant

Oklahoma City
August 2017

Oklahoma Center for Nonprofits
"Relationship Building: Where Do We Go From Here?"
Adrian Sargeant

Tulsa
August 2017

Oklahoma Center for Nonprofits
"Massive Fundraising"
Adrian Sargeant

Past Stops on the Tour


Resources for Smart Fundraising Available on Kindle

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Fundraising Leadership: The Essential Guide for Nonprofit Board Members Who Want to Make a Lasting Difference (ASR Media) - an exciting book by Karin L. Cox - is the definitive source for empowering board members to become pro-active fundraising leaders. Click here for a special price of $10 (plus shipping and handling).


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Strategies for Success explores smart ideas, connecting with thousands of fundraising professionals. We welcome your best practices contributions or comments. Send to Strategies for Success editor Karin Cox, kcox@hartsookcompanies.com. If you'd like a free subscription to Strategies for Success or its monthly companion, eHartsook on Philanthropy, contact info@hartsookcompanies.com.

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