[Strategies for Success - Smart fundraising ideas from Hartsook]

September 6, 2016

Keep the Campaign Steering Committee on Track

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After all the pre-campaign work is done, one of the most important tasks for a successful campaign is to keep the campaign steering committee focused. Here are tips for staying on track:

Establish regular meeting times

While nothing about a capital campaign should be completely routine, regularly-scheduled meetings will keep the campaign steering committee on task. Setting meetings to be held every two weeks - or at least monthly - on the same day, in the same place, at the same time, will provide a sense of continuity and security, and enable the campaign steering committee to plan ahead and function at a high level.

Set clear agendas
A properly-managed campaign steering committee meeting should start and finish on time and last no more than one hour. From top to bottom, the agenda should clearly state the most recent accomplishments, future goals and the methods to be used to accomplish the upcoming goals.

Make specific assignments

The campaign is only as successful as the fundraising strategies that are implemented and solicitations that are made by well-trained campaign steering committee members. An important part of each campaign steering committee meeting is to assign specific committee members with the names, contact information and research of fundraising prospects they are expected to call. At the next meeting, share the results of those calls. A regular forum, where each campaign steering committee member reports on their meetings, assignments and results, is critical to the campaign's success.

A well-run campaign reflects positively on the organization's board of directors and the campaign steering committee. Most importantly, prospective donors will be impressed and the community-at-large will respond favorably.

John Warren, Executive Vice President (Winchester, Va.) jwarren@hartsookcompanies.com

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logoJoin Us on the Growing Philanthropy Tour

Next stops on the road to achieving Hartsook's mission of growing philanthropy by 25 percent in the next 20 years:

Washington, D.C.
September 15, 2016

The NonProfit Times Power and Influence Gala
Hartsook Sponsor

Kansas City
October 26, 2016

Shepherd's Centers of America
National Conference
Karin Cox

Kansas City
November 2016

AFP Mid-America Chapter
National Philanthropy Day
Hartsook Sponsor

Minneapolis
November 18, 2016

National Philanthropy Day
"Relationship Buidling: What Works and What Doesn't"
"Donor Retention and Loyalty"
Adrian Sargeant

London
November 22-23, 2016

Directory of Social Change Fundraising Fair 2016
Adrian Sargeant

Oklahoma City
August 2017

Oklahoma Center for Nonprofits
"Relationship Building: Where Do We Go From Here?"
Adrian Sargeant

Tulsa
August 2017

Oklahoma Center for Nonprofits
"Massive Fundraising"
Adrian Sargeant

Past Stops on the Tour


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Strategies for Success explores smart ideas, connecting with thousands of fundraising professionals. We welcome your best practices contributions or comments. Send to Strategies for Success editor Karin Cox, kcox@hartsookcompanies.com. If you'd like a free subscription to Strategies for Success or its monthly companion, eHartsook on Philanthropy, contact info@hartsookcompanies.com.

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