Smart fundraising ideas from Hartsook
May 17, 2016
Sometimes, nonprofits can get too caught up in garnering gifts - and they ignore donor investments. It is wise to keep in mind that donors are not giving solely to be generous; they are making an investment to achieve an objective.
Following are three tips for ensuring your nonprofit is a good investment for your donors:
Focus on specific goals
Whether you are focused on a multi-year campaign or a short, year-end appeal, you will face challenges. Stay positive by keeping your eye on the long-term goal rather than getting bogged down by daily disappointments. Set benchmarks and celebrate wins along the way, whether it is a dollar goal, number of donor calls, or following up on a date on the calendar to deepen a donor relationship.
Train staff and board members
Make sure the organization makes its own investment to train and equip staff and board members. Do board and staff members have a good grasp of the mission, ready stories to share with prospective donors, and an understanding of their role as ambassadors in the community? Do board members understand their fiduciary responsibilities? Make sure they do.
Get creative and stay creative
A constant focus on closing gifts can cause fundraisers to lose the joy and excitement they once had about the organization's good work. This can hinder creativity and cause "Can-do" to devolve into "Do what?" Don't let this happen to you. Focus on the investment the donor wants to make. If donors ask if they can make unusual gifts in new ways, start with the answer. Then get creative and figure out how to make that happen.
Fundraising isn't all about asking for money. It is about relationships - deeper and more connected donor relationships that lead to larger and more significant investments for your organization.
Matt Jones, Senior Consultant (Kansas City)
Join Us on the Growing Philanthropy Tour
Next stops on the road to achieving Hartsook's mission of growing philanthropy by 25 percent in the next 20 years:
May 18, 2016
Association of Fundraising Professionals Forum
"Tips for Successfully Completing Internal and External Assessments"
May 20, 2016
American Academy of Family Physicians (AAFP) Foundation
May 20, 2016
Thirty-second Annual Philanthropy Awards
May 25-27, 2016
2016 Boy Scouts of America National Annual Meeting
July 4, 2016
Institute of Fundraising Convention
"Relationship Fundraising: Where Do We Go From Here"
July 13, 2016
Bridge Conference 2016
"Building Donor Loyalty: Just What Do We Know?"
July 28, 2016
Virginia Fund Raising Institute
Keynote: Karin Cox
Inspired Fundraising Summit
Hartsook Institute at Avila University
August 24-26, 2016
Boy Scouts of America Top Hands
September 15, 2016
NonProfit Times Power and Influence Gala
October 26, 2016
Shepherd's Centers of America
November 18, 2016
National Philanthropy Day
"Relationship Buidling: What Works and What Doesn't"
"Donor Retention and Loyalty"
Oklahoma Center for Nonprofits
"Relationship Building: Where Do We Go From Here?"
Oklahoma Center for Nonprofits
Past Stops on the Tour
Resources for Smart Fundraising Available on Kindle
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Strategies for Success explores smart ideas, connecting with thousands of fundraising professionals. We welcome your best practices contributions or comments. Send to Strategies for Success editor Karin Cox, email@example.com. If you'd like a free subscription to Strategies for Success or its monthly companion, eHartsook on Philanthropy, contact firstname.lastname@example.org.