[Strategies for Success - Smart fundraising ideas from Hartsook]
Smart fundraising ideas from Hartsook

February 29, 2016

The Power of Personal Communication

imageDo you remember the last time you received a handwritten note? Nowadays personal notes are so rare, they almost feel like antiques. Receiving a handwritten card or letter is so unexpected that it tends to get people's attention. This is why taking the time to send personal notes to donors is so important. Here are some things you might want to include in a handwritten note to your donors:

Share something about your organization
Did you recently host an event that was reported on in the local paper? Do you have a success story from a community member who has been helped by your services? Share these with donors. Enclose pictures and newspaper clippings when possible to let the donor see the impact their gift is making.

Congratulate donors on achievements
If your donor wins an award, is promoted, or elected to an office, make sure you send your congratulations. This shows the donor that you are interested in their success, not just your own. A relationship is a two-way street.

Say thank you
You can never over-appreciate your donors. Send a card just to say, "Thank you," whether it's for attending an event, for a specific gift, or even just for their ongoing interest in your organization. Think of something personal to include, such as a compliment on their dress, their dance skills or their generosity.

Donors like to know what is going on and how their gift is making a difference in the lives of those you serve. If they only hear from you when you want money, they probably won't be donors very long. Use the power of personal communication to show you care about them and appreciate their support. This will make them want to be around for a long time and the size of their gifts will increase.

Cynthia Smith-Kelly, Senior Vice President (Kansas City) csmith@hartsookcompanies.com

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logoJoin Us on the Growing Philanthropy Tour

Next stops on the road to achieving Hartsook's mission of growing philanthropy by 25 percent in the next 20 years:

Nashville
April 8, 2016

Nashville Growing Philanthropy Summit
Karin L. Cox
Janell Johnson
Kristy Burns
Geoff Burns

Kansas City
April 13, 2016

Circles USA National Conference
Ross Pfannenstiel
Denise Rhoades

St. Louis
April 18-20, 2016

National School Foundation Association
2016 National Conference
Karin L. Cox

Phoenix
April 19-21, 2016

The Salvation Army
2016 National Community Relations and Development Conference
Bud Cooper

Indianapolis
April 29, 2016

Indiana University
Lilly Family School of Philanthropy
Franztreb Fundraising Lecture Series
John List, Homer J. Livingston Professor of Economics, University of Chicago

Bloomington, Ind.
April 30, 2016

Indiana University
Presidential Laurel Award Event
Recipient: Bob Hartsook

Omaha, Neb.
May 9-11, 2016

2016 AFP Mid-America Conference on Fundraising
Dr. Adrian Sargeant
"Enhancing Satisfaction in Donor Relationships"
"What Does it Take to be Successful in Major Gift Fundraising?"

Kansas City
May 18, 2016

Association of Fundraising Professionals Forum
Matt Beem

San Diego
May 25-27, 2016

2016 Boy Scouts of America National Annual Meeting
Matt Beem
Ross J. Pfannenstiel
Tammy J. Weinman

Charlottesville, Va.
July 28, 2016

Virginia Fund Raising Institute
"Fundraising Leadership"
Keynote: Karin L. Cox

Kansas City
August 2016

Inspired Fundraising Summit
Hartsook Institute at Avila University
Adrian Sargeant

New Orleans
August 24-26, 2016

Boy Scouts of America Top Hands
Matt Beem
Ross J. Pfannenstiel
Tammy J. Weinman

Washington, D.C.
September 15, 2016

NonProfit Times Power and Influence Gala
Hartsook Sponsor

Past Stops on the Tour


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Strategies for Success explores smart ideas, connecting with thousands of fundraising professionals. We welcome your best practices contributions or comments. Send to Strategies for Success editor Karin Cox, kcox@hartsookcompanies.com. If you'd like a free subscription to Strategies for Success or its monthly companion, eHartsook on Philanthropy, contact info@hartsookcompanies.com.

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