Don't "Clock Out"

From the start, your organization has clearly stated they want a highly skilled, experienced, motivated, self-managed fundraiser who is accountable, professional, and flexible; they want you to play well with others and stay abreast of fundraising research and institutional priorities.

No problem.

One more thing they forgot to mention ... you're never "off the clock."

That's right. As the chief fundraiser, you represent the motivations, dreams and mission of your organization 24/7.

Of course you give it your all when you're at work and events, but are you "on your game" at the grocery store, during soccer games with the kids or a night out with friends?

Every Opportunity
A major gift prospect complimented a development director on a picture in a brochure. "I took that photograph," said the development director. "If I could do anything in the world, I would be a photographer." Nice dream; big mistake. People like to believe you are doing exactly what you want by serving an organization and a mission you find compelling. After all, they are spending their time and resources advancing that mission! In any conversation - from "nice picture" to "how are you" - use every opportunity to show your enthusiasm and commitment to your mission.

Real Relationships
While you receive a salary for developing and building relationships that will advance your mission, donors and prospects are not paid to spend time with you. They carve time out of their busy lives because they enjoy being close to the mission and institution through you; because they believe their time makes a difference in the lives of others; and . . . because they like you. Treat your donor and your institution with the respect they deserve.

Genuine Care
Work or play or in between, show genuine care for your mission. Your custodian, waitress, family and friends are prospects - real people who can feel the life and effects of your work and mission through you. Every job has its challenges, but know that off-handed, sarcastic remarks about the leadership, work or plans of your institution can have lasting negative effects. Every job has its challenges, but your mission is and always will be important and worthwhile.

Along with your mission, you represent a profession that is affecting thousands of lives every day. Don't underestimate the good that can happen "after hours." The responsibility is great, but the rewards are greater.

- Karin Cox, MFA, Executive Vice President and Chief Creative Officer (Wilmington, N.C.) kcox@hartsookcompanies.com

Another Smart Idea...From the Hartsook Best Practices Collection^SM

"Use every opportunity to market your organization. For example, in every acknowledgement letter, we also include a brochure about our programs and services." - Mary Beth Saylor, Director of Development, Midland Hospice Care, Inc., Topeka, Kan.

If you are interested in Best Practices and smart ideas, see these additional resources from Hartsook Companies:

Fundraising Magic - 33.5 Strategies for Turning Board Members into Money Makers by Robert G. Swanson (2007, ASR Philanthropic Publishing). This book shares proven strategies you can implement immediately to give Board members the confidence and tools needed to cultivate donors, solicit gifts and strengthen your organization's position in the community. To order this book, visit the Hartsook store.
Bob Hartsook's first book, "Closing That Gift!" is now in its fourth printing. Reviewers have said "impressive...an important hands-on guide...serious fundraisers won't just read this book, they'll use it every day." Available for $15 (plus $5 S&H) through the Hartsook store.
"Best Practices Coast to Coast^SM," a compilation of best practices from every state in the union.
"Hartsook Best Practices Collection^SM," our original collection of 250 best practices and great ideas.

For a free copy of "Best Practices Coast to Coast" or the "Hartsook Best Practices Collection", please email Cathy Rutz, cathy@hartsookcompanies.com, or visit our web site. We also invite you to contribute your own best practice by emailing Shelly Chinberg, shelly@hartsookcompanies.com.

Visit the Hartsook Companies web site for:

• Educational opportunities
• Books/reference articles
• Conference/workshop speakers

Strategies for Success explores smart ideas, connecting with more than 1,600 fundraising professionals bi-weekly. We welcome your contributions or comments. Send to Strategies for Success editor Annette Lough, annette@hartsookcompanies.com. If you'd like a free subscription to Strategies for Success - or its monthly companion, eHartsook on Philanthropy - contact Tammy Weinman, tammy@hartsookcompanies.com. You also can reach her at 316.630.9992.

Our web site is located at http://www.hartsookcompanies.com.