Smart ideas delivered every other Tuesday from Hartsook Companies, Inc.

June 17, 2008

The Campaign Coordinator brings a focused, experienced perspective that moves the project forward. The primary responsibility of the coordinator is to oversee the fundraising work of the staff, Board and Campaign Leadership Committee during the campaign. With thorough knowledge and support of campaign details, the coordinator's work centers on the fundraising process.
 
The Campaign Coordinator should:

1. Solidify, strengthen and prepare the staff and Board of Directors for the campaign
2. Educate the Board, Campaign Leadership Committee (CLC) and staff about the fundraising process
3. Fine tune the Case for Support
4. Advise, coordinate, motivate and encourage the fundraising team
5. Coordinate with staff to create fundraising management reports to keep the Board and committees informed of campaign progress
6. Lead Board and committees through prospect rating and screening
7. Create, with staff input, recognition strategies
8. Develop, with staff input, recommended fundraising and campaign policies for consideration by the Board of Directors
9. Create campaign-specific pledge and gift documents
10. Lead development and implementation of the major gift moves strategies and lead discussions to update
11. Train CLC members and staff on proper gift solicitations
12. Identify obstacles to progress and offer suggestions
13. With CLC and Executive Director, conduct monthly evaluations of the management reports and offer suggestions for obtaining objectives
14. Ensure fundraising process - Communication, Identification, Cultivation, Invitation and Recognition - is being implemented
15. Summarize the campaign

The Campaign Coordinator's role is crucial. The Executive Director, Development Director, CLC and Board members likely have other responsibilities; however, the Campaign Coordinator's job is focused entirely on the campaign. With the Campaign Coordinator's experience, insight and attention to detail moving the campaign forward - and with the full commitment of staff, Campaign Leadership Committee and Board - the campaign is positioned for success.

- Jerry Clevenger, MBA, CFRE, Vice President (Sarasota, Fla.)

Another Smart Idea...From the Hartsook Best Practices Collection^SM

"Even though I may be working on an annual fund appeal, it is important to make it part of the total fundraising picture." - Erica Waasdorp, A Direct Solution (Marstons Mills, Mass.)

If you are interested in Best Practices and smart ideas, see these additional resources from Hartsook Companies:

• Reality Fundraising: Proven, Practical Ideas for the Enlightened Fundraiser by Bob Hartsook (2005, ASR Philanthropic Publishing). The book features great ideas, insights and lessons learned through hundreds of best practices from nonprofit professionals nationwide. To order the book, follow this link http://www.ASRpublishing.com.

• On the Money!, an enlightening collection of success stories and lessons learned from 25 nonprofit fundraising campaigns nationwide, is the newest book by Robert F. Hartsook, JD, EdD, Chairman and CEO of Hartsook Companies, Inc. (2004, ASR Philanthropic Publishing). An early review called "On the Money!" " ... a celebration of well-earned victories, smart thinking and ideas that make sense." For more information, or to order a copy, visit http://www.asrpublishing.com.

• "Best Practices Coast to Coast^SM," a compilation of best practices from every state in the union.

• "Hartsook Best Practices Collection^SM," our original collection of 250 best practices and great ideas.
  

For a free copy of "Best Practices Coast to Coast" or the "Hartsook Best Practices Collection", please email Tammy Weinman, tammy@hartsookcompanies.com, or visit our web site at http://www.hartsookcompanies.com/bestpractices2.shtml. We also invite you to contribute your own best practice by emailing Tami Druzba, tami@hartsookcompanies.com.

Career Booster!

Looking to advance your career? Look to the Hartsook Consulting School: September 25-27, 2008. This intensive three-day program provides an opportunity to work intimately with our finest consultants who will share practical, experiential and theoretical wisdom with fundraising professionals who are ready to take their profession to the next level. Email tammy@hartsookcompanies.com for more information.

Visit the Hartsook Companies web site for:

• Educational opportunities
• Books/reference articles
• Conference/workshop speakers

Strategies for Success explores smart ideas, connecting with more than 1,500 fundraising professionals bi-weekly. We welcome your contributions or comments. Send to Strategies for Success and eHartsook Editor Karin Cox, MFA, Senior Vice President, kcox@hartsookcompanies.com. If you'd like a free subscription to Strategies for Success - or its monthly companion, eHartsook on Philanthropy - contact Tammy Weinman, tammy@hartsookcompanies.com. You also can reach her at 316.630.9992.

Our web site is located at http://www.hartsookcompanies.com.