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Smart ideas from Hartsook Companies, Inc.

April 23, 2008

The Campaign Leadership Committee:
15 Responsibilities during a Major Gifts Campaign

The Campaign Leadership Committee (CLC) is a committed, passionate and productive group of volunteers that sets the pace for the campaign and secures funding for the future. With the CLC focused entirely on campaign fundraising, the Board of Directors can focus on planning, construction and preserving traditional services during the campaign.

The CLC should:

  1. Make a personal stretch gift to the campaign
  2. Participate in board member educational offerings
  3. Develop and implement campaign policies related to areas such as gift acceptance and recognition
  4. Stay within the campaign budget
  5. Implement an Integrated Campaign approach that combines annual, capital and endowment fund goals
  6. Strategically apply fundraising techniques to the campaign goal
  7. Communicate with potential donors
  8. Establish the fundraising timeline in cooperation with staff and counsel
  9. Fine tune a Chart of Giving
  10. Launch a Leadership Gift planning effort
  11. Implement a Major Gift Moves Management strategy
  12. Provide periodic progress reports to the Board of Directors
  13. Solicit gifts to the campaign
  14. Recognize and appreciate donors
  15. Celebrate successes

The Staff, Board of Directors and the CLC work in support of one another as partners throughout the campaign. Through its work, the CLC expresses its genuine concern for those whose lives are positively affected by the organization's mission. With staff and counsel support, great passion, and well-thought-out plans, the CLC takes responsibility for the campaign's success, acting courageously with heart, mind and spirit.

- Jerry Clevenger, MBA, CFRE, Vice President (Sarasota, Fla.) jerry@hartsookcompanies.com



Another Smart Idea...From the Hartsook Best Practices CollectionSM

"We have the Board bring one or two guests to informative cultivation events instead of asking them to make calls." - Paige Sumner, The Petroleum Museum (Midland, TX)

[book]If you are interested in Best Practices and smart ideas, see these additional resources from Hartsook Companies:

  • On the Money!
    On The Money! an enlightening collection of success stories and lessons learned from 25 nonprofit fundraising campaigns nationwide is the newest book by Robert F. Hartsook, JD, EdD, Chairman and CEO of Hartsook Companies, Inc. (2004, ASR Philanthropic Publishing). An early review called "On the Money!" " ... a celebration of well-earned victories, smart thinking and ideas that make sense." For more information, or to order a copy, visit www.asrpublishing.com.

  • "Fundraising Magic - 33.5 Strategies for Turning Board Members into Money Makers" by Robert G. Swanson (2007, ASR Philanthropic Publishing). This book shares proven strategies you can implement immediately to give Board members the confidence and tools needed to cultivate donors, solicit gifts and strengthen your organization's position in the community. To order this book, follow this link http://www.ASRpublishing.com.

  • "Best Practices Coast to Coast," a compilation of best practices from every state in the union.

  • "Hartsook Best Practices Collection," our original collection of 250 best practices and great ideas.

    • For a free copy of "Best Practices Coast to Coast" or the "Hartsook Best Practices Collection", please email Tammy Weinman, tammy@hartsookcompanies.com, or visit our web site at http://www.hartsookcompanies.com/bestpractices2.shtml. We also invite you to contribute your own best practice by emailing Tami Druzba, tami@hartsookcompanies.com.



    Career Booster!

    Looking to advance your career? Look to the Hartsook Consultant School: September 25-27, 2008. This intensive three-day program provides an opportunity to work intimately with our finest consultants who will share practical, experiential and theoretical wisdom with fundraising professionals who are ready to take their profession to the next level. Email tammy@hartsookcompanies.com for more information.

     

     

    Visit the Hartsook Companies web site for:

    • Educational opportunities
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    Strategies for Success explores smart ideas, connecting with more than 1,500 fundraising professionals bi-weekly. We welcome your contributions or comments. If you'd like a free subscription to Strategies for Success - or its monthly companion, eHartsook on Philanthropy - contact Tammy Weinman, tammy@hartsookcompanies.com. You also can reach her at 316.630.9992.

    Our web site is located at http://www.hartsookcompanies.com.

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