Smart ideas delivered every other Tuesday from Hartsook Companies, Inc.

March 20, 2007

Three to five years ago your organization embarked on a major fundraising campaign. You recruited a phenomenal group of professional and volunteer fundraisers and supporters. You orchestrated a highly organized endeavor. Your organization achieved its financial goal - maybe even surpassed it. Your adrenalin was in overdrive during the pre-campaign activities and throughout the duration of the campaign.

You've thanked your donors and volunteers, you've celebrated the end of the campaign and possibly even held a grand opening or ground breaking on a new facility. For all intents and purposes you're done - the party's over.

It's important to find ways to preserve the campaign momentum and incorporate it into your day-to-day activities. Consider these "Seven Cs for Post-Campaign Motivation":

1. Celebrate the Campaign
2. Communicate Forever
3. Consummate Relationships
4. Capture Change
5. Continue Asking
6. Close Out
7. Come Again

The seminar "Now What? How to Keep Motivated after a Major Fundraising Campaign" will further develop these issues and others at 3:00 p.m. Monday, March 26, during AFP's 44th International Conference on Fundraising in Dallas. It is listed as seminar LM5.

- Robert G. Swanson, President (Wichita, Kan.) robert@hartsookcompanies.com

Visit us at the AFP International Conference - Help us celebrate our 20th anniversary!

If you're attending the AFP International Conference March 25-27 in Dallas, please visit the Hartsook Companies' Booth 330.

In our booth on Monday, March 26, there will be:

• Official release of Robert Swanson's book - Fundraising Magic - 33.5 Strategies for Turning Board Members into Money Makers
• Special gifts to the first 20 booth visitors
• Free copy of Fundraising Magic - 33.5 Strategies for Turning Board Members into Money Makers by Robert G. Swanson - Hot Off the Press!
• Robert Swanson will be on hand from 11:30 a.m. to 1:00 p.m. signing books
• And cake for everyone starting at 1 p.m.

As well, Hartsook senior executives and the Hartsook Chair in Fundraising will be offering these educational sessions during the Conference:

MONDAY, MARCH 26

• Robert F. Hartsook, JD, EdD
  Chairman & CEO
  "The Endowment Campaign Made Easy"
  8:00 - 9:15 a.m.

• Adrian Sargeant, PhD
  Hartsook Chair in Fundraising
  The Center on Philanthropy at Indiana University
  "What Has Fundraising Done for Research Lately?"
  2:45 - 4:45 p.m.

• Robert G. Swanson, MBA
  President
  "Now What? How to Keep Motivated after a Major Campaign"
  3:00 - 4:15 p.m.

TUESDAY, MARCH 27

• Adrian Sargeant, PhD
  Hartsook Chair in Fundraising
  The Center on Philanthropy at Indiana University
  "Building Donor Loyalty"
  3:00 - 4:15 p.m.

Another smart idea...From the Hartsook Best Practices Collection^SM

"Transition capital donors to annual donors." - Mark Trujillo, CFRE, Greater Phoenix Economic Council (Scottsdale, Ariz.)

If you are interested in Best Practices, check out these additional resources from Hartsook Companies:

• "Reality Fundraising: Proven, Practical Ideas for the Enlightened Fundraiser" by Bob Hartsook (2005, ASR Philanthropic Publishing). The book features great ideas, insights and lessons learned through hundreds of best practices from nonprofit professionals nationwide. To order the book, follow this link http://www.ASRpublishing.com

• "Best Practices Coast to Coast^SM," a compilation of best practices from every state in the union

• "Hartsook Best Practices Collection^SM," our original collection of 250 best practices and great ideas

For a free copy of any or all of the "Best Practices" collections, please email Erika Turner, erika@hartsookcompanies.com, or visit our web site at http://www.hartsookcompanies.com/bestpractices2.shtml. We also invite you to contribute your own best practice by emailing Tami Druzba, tami@hartsookcompanies.com.

Interested in Speakers?

Hartsook consultants are available to speak to your organization on a variety of topics. To read more, visit http://www.hartsookcompanies.com/speak.shtml or email Tami Druzba at tami@hartsookcompanies.com to discuss the possibilities.

Visit the Hartsook Companies web site for:

• Educational opportunities
• Books/reference articles
• Conference/workshop speakers

Strategies for Success explores smart ideas, connecting with more than 1,500 fundraising professionals bi-weekly. We welcome your contributions or comments. If you'd like a free subscription to Strategies for Success - or its monthly companion, eHartsook on Philanthropy - contact Erika Turner, erika@hartsookcompanies.com. You also can reach her at 316.630.9992.

Our web site is located at http://www.hartsookcompanies.com.