<SATURDAY, May 03, 2008Saturday, December 12, 2008
It’s time to set the record straight: The world isn’t coming to an end.
You might think otherwise if certain nonprofit organizations were your only source of information.
One hospital canceled its campaign for fear its donors would stop giving. A youth-serving organization put fundraising on hold until the economy stabilizes. And a nonprofit media outlet decided to halt its campaign – after raising more than half its goal – because other areas of its budget were contracting.
If you’ve made a decision like those described above, brace yourself for the next sentence. They were bad choices: They presumed donors’ preferences instead of letting them make their own decisions.
Does a strained economy diminish the need for specialized care and cutting-edge research at one of the nation’s leading children’s hospitals? Does it dampen the demand for strong adult role models and achievement opportunities for boys and girls? Does it reduce individuals’ needs for basic news and information that helps them make informed choices and decisions?
The fact is, donors to nonprofit organizations around the country are stepping up to support their essential missions:
A joint campaign for two youth-serving agencies in Illinois – one serving boys and the other girls – continues to outpace its fundraising goals. Having raised more than $200,000 a month since it got underway, the campaign’s donors are making significant gifts because of the differences they know the organizations’ new facility will make in the lives of the youth they serve.
A Missouri organization serving homeless individuals and families is having its best fundraising year ever. It has secured significant corporate and government grants in recent months, each totaling more than $200,000. Donors are responding generously to the organization’s critical mission, which is more important than ever in the current economy.
Using outdated equipment in an inadequate facility, an Arkansas sheltered workshop for adults with special needs continues raising major gifts for a new building and equipment that will enable it to fully meet its expanding demand in a safe, secure environment. To date, the organization’s campaign has booked more than $3 million toward its $6.4 million goal.
What do these organizations have in common? A conviction that, if properly educated, motivated and solicited, people will choose to support their important missions even in – and perhaps because of – these tough times.
We can all learn from the examples of fundraising success:
Generalities are out; specifics are in. People give because they want to advance the good things organizations do and impact the lives of those in need. Go light on describing your features and functions and emphasize how they improve your ability to help others.
Don’t beat around the bush. If you want somebody to make a gift to advance your important mission, ask for it. How can a potential donor know what you expect if you don’t share your hopes clearly, articulately and compellingly.
Put your money where your mouth is. What have you given the organization you’re representing? People want to support causes that are successful, and there’s no stronger endorsement of a nonprofit’s viability than your financial endorsement. Make your gift before asking others to give.
As it turns out, the world isn’t coming to an end. Which begs a question.
Hartsook is pleased to announce the promotion of Karin Cox to the position of President. Karin has served as Senior Executive Vice President since 2008.
Karin Cox, MFA
President and Co-Founder, Hartsook
“Karin’s well-deserved and timely promotion to President and Co-Founder recognizes her vital role in Hartsook’s creation, its present and its future,” said Hartsook Chairman and CEO Dr. Matthew J. Beem. “Because she is based in North Carolina, Karin is particularly accessible to our East Coast clients, in addition to her clients located around the country.”
Karin Cox and Bob Hartsook opened Hartsook’s doors in 1987. Since then, the organization has been active in helping nonprofits harness the Power of Philanthropy™.
Karin has served in senior leadership roles in nonprofit and business sectors, and is an author, frequent presenter and senior consultant. As Hartsook’s President and Co-Founder, she will continue to provide exceptional counsel to her clients, but also will lead Hartsook’s business development activities and growth as she simultaneously sustains the firm’s proven, reliable processes and introduces new, impactful strategies.
P.O. Box 410046
Kansas City, MO 64141
Fax: 866.630.8595 [email protected]