Success Stories
What is the Price of Compassion?
What is the price of compassion? This is the question members of the Homecare & Hospice Foundation (Manhattan, Kan.) asked themselves before launching their first multi-million dollar campaign.
For about a decade, the annual development program for Homecare & Hospice revolved around a series of successful special events - a wine festival, a year-end light-of-life remembrance and a year-round memorial program. There was a database of charitable donors, but there were no major gift donors. On the positive side, there was also a pool of families who had been thoughtfully served through the years, decades of good relationships, and a track record of caring and quality service.
"Like many nonprofits, Homecare & Hospice had some initial elements in place for a campaign, but there was a lot of work to be done and they needed help to understand and embrace the dynamics of a major gifts effort," said Hartsook Vice Chairman Robert Swanson. "Fortunately for those they serve, they were up to the task."
To read the complete success story online, visit our web site: http://www.hartsookcompanies.com/index.php?PAGE_ID=217.
If you would like a free copy - or a list of all Success Stories from the ASR Reference Collection - contact Cathy Rutz at cathy@hartsookcompanies.com or visit our website.
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