IN THIS ISSUE

	Consider This
	Client Victories
	Kudos
	Welcome Aboard!
	Success Stories
	Hartsook Best Practices CollectionSM
	Book of the Month
	Between the Lines
	From the Podium
	New Clients and Extensions

"In this time of economic uncertainty, Hartsook Companies is pleased to announce yet another successful quarter in our company's history. Nonprofit institutions are understanding their heightened responsibility to focus their fundraising priorities and resources on experienced talent who can implement strategies that are research-based and proven. This is why we continue to lead the field."

Bob Hartsook,
Founder and CEO

Consider This

The time to get into the market is when the market is down, when people are leaving it or are too scared to get in. Opportunity abounds. The upside is enormous. But what do most people do? They wait and see what the herd is doing - and when the herd finally moves in, those who waited are already late getting into the game.

So it is with nonprofits. The time to plan and launch the quiet phase of a campaign is when others are walking away or too leery to get in. Don't wait on the herd, be the first over the horizon, helping your clients.

The time is now for your nonprofit to test the proverbial "fundraising waters" with the commission of a campaign assessment. Lead time for a campaign can be six to nine months before the quiet phase begins. As other nonprofit organizations sit on the sidelines, you can be learning what funders and your supporters are thinking. 

You may discover potential donors are looking for good projects to support. (A premier mid-America foundation is saying right now they are not being presented enough good projects.) You may be educated about where they are and what they are seeing. You may learn that they appreciate and respect your organization for having the courage to help those you serve. You may be rewarded for your courage and your vision. If nothing else, you may have their undivided attention and by sharing your story and needs now, position your organization in the years to come.

If the people you serve need help, don't wait and run with the herd in 2011 and 2012. Take the initiative and lead the charge. Commission your pre-campaign study today and be the first to reach the horizon.

- Robert G. Swanson, Vice Chairman (Wichita, Kan.)

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If you'd like a free subscription to e-Hartsook on Philanthropy - or its companion publication, the free, bi-weekly Strategies for Success, click here or contact Cathy Rutz, cathy@hartsookcompanies.com. You also can reach her at 316.630.9992.