IN THIS ISSUE

	Consider This
	Client Victories
	Growing Philanthropy
	Welcome to HBN
	Kudos
	Between the Lines
	From the Podium
	New Clients and Extensions

Between the Lines

Can fundraisers be expected to take control of their success? "Absolutely," assures author Matt Beem, MPA, CFRE, President and COO of Hartsook Companies. In his new book, Performance-Driven Fundraising: Taking Charge of Your Success (ASR Media, 2010), Matt backs up his optimism with examples of winning campaigns while offering insight and expertise from decades of proven achievement.

Fundraisers have long relied on interpersonal communication, networking, and intuition to generate gifts. While those skills are still important, Beem says today's forward-thinking fundraisers have more sophisticated means at their disposal. From a focus on seasoned campaign strategies to timely research-based data, his book serves an invaluable reference tool for fundraisers ready to pull out of the slow lane and accelerate their learning.

In his book's "In My Humble Opinion" sections, Beem covers questions such as:

• How much does research-based data collection affect your bottom line?
• Why is it important to match donors with fundraising initiatives?
• Should you always ask donors for specific gift amounts?
• What advantages are there in undertaking a campaign assessment?

For fundraisers ready to transition from ho-hum to high-octane fundraising, Performance-Driven Fundraising is a must and is available for a special introductory price of $19.95 ($5 S&H). To purchase visit the Hartsook store.

Adrian Sargeant, Ph.D., the Robert F. Hartsook Professor of Fundraising at Indiana University, and Jen Shang, Ph.D., just released Fundraising Practices and Principles published by Jossey-Bass Wiley. One reviewer notes: "Sargeant is the accessible academic and this is typical of his work. It is rigorously researched, clear, concise, well written, well presented and entirely appropriate. Any fundraiser who knows what Adrian knows will outperform the others. It's as simple as that."

Sargeant is one of the world's foremost authorities in the field of fundraising, and has repeatedly been voted one of the top 10 most influential people in the field by readers of Professional Fundraising Magazine.

Three key members of Hartsook also contributed to Fundraising Practices and Principles. CEO Bob Hartsook partnered on the major gift fundraising chapter; Matt Beem contributed to the planned giving chapter; and Karin Cox supplied the "Cox Grid" on assessing special events. The book is available at the Jossey-Bass Wiley website.

The Chronicle of Philanthropy reporter Holly Hall has posted a blog "The Silent Giver" in response to Bob Hartsook's Blog estimating that giving will go up 2% in 2009. In addition, Laura Mcknight, president of the Greater KC Community Foundation has also linked this blog to the Foundation's web site.

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If you'd like a free subscription to e-Hartsook on Philanthropy - or its companion publication, the free, bi-weekly Strategies for Success, click here or contact Annette Lough, annette@hartsookcompanies.com. You also can reach her at 866.630.8500.