eHartsook on Philanthropy
February 6, 2008

Consider This...

photoAs the 2008 election nears and economic markets become less predictable, it's important for fundraisers to reflect on the reasons people give to their organizations:

1. They believe in your mission. Now more than ever, remember to demonstrate the way your organization impacts on and makes a difference in people's lives. Arrange tours of your organization with donors and prospects, take examples of your impact to them or have others who have been changed by your organization share their stories. Use this uncertain economic period to demonstrate the essential nature of your organization.

2. They were asked for a meaningful gift by a person they respect. The phrase "people give to people" is often used in our profession. That's because there's wisdom in it. Once you've established a donor's or prospect's belief in your organization's mission, you must ask for their support in a way that ensures the greatest likelihood of success. The ask should come from someone who has influenced their life or career.

3. They were shown the difference their gift made. Your work is not over after a gift is made. In fact, it has just begun. The opportunity to make a lasting impression on your donor comes through your ability to successfully demonstrate the difference his or her gift made to your organization. You can accomplish this through heart-felt thank yous from volunteers, board members and those served by your organization.

If you remember and follow the steps above, you will be more likely to secure larger gifts in the coming year and into the future. The total number of dollars given has continued to rise each year in the United States because donors believe in nonprofits' missions, they were asked for meaningful gifts by people they respect and they were shown the difference their gifts made. Make a difference for your organization this year by following these three steps in your fundraising work.

- Matthew J. Beem, MPA, CFRE, President (Kansas City) matt@hartsookcompanies.com

Client Victories

In this issue: More than $13.3 million in new or recent gifts, including four of $1 million or greater.

Kudos

Success Stories

fundraising success story"Campaign for a Brighter Tomorrow" is one in a series of success stories from the ASR Philanthropic Publishing Reference Collection. This four-page, full-color presentation highlights the successful completion of the $8.2 million capital campaign of Marillac Center for Children (Kansas City, Mo.). The story highlights how this organization's transparency and open-arms policy resulted in many new donors and volunteers into the life of the organization and incredible communitywide support from foundations, corporations and individuals - including two angel gifts.

If you would like a free copy (or a list of all Success Stories from the ASR Reference Collection), contact Gretchen DiGiovanni, gretchen@hartsookcompanies.com or follow this link http://www.ASRpublishing.com.

Hartsook Best Practices CollectionSM

"We just completed a feasibility study. It reinforced what was suspected and told administration what they needed to hear." - Jim Allen, ACFRE, Humber Institute of Technology (Toronto, Ontario)

If you are interested in Best Practices, check out these additional resources from Hartsook Companies:

For a free copy of "Best Practices Coast to CoastSM" or the "Hartsook Best Practices CollectionSM", please email Gretchen DiGiovanni, gretchen@hartsookcompanies.com, or visit our web site at http://www.hartsookcompanies.com/bestpractices2.shtml. We also invite you to contribute your own best practice by emailing Tami Druzba, tami@hartsookcompanies.com.

Hot Off the Press

Welcome Aboard

Hartsook Companies is pleased to welcome:

From the Podium

Hartsook consultants are available to speak to your organization on a variety of topics. Visit the Speakers page of our web site at www.hartsookcompanies.com to read more or email Tami Druzba at tami@hartsookcompanies.com.

Recent New Clients and Extensions

Hartsook Companies enters 2008 serving 140 contracts on behalf of clients in 77 cities in 23 states, Europe and Central America with Campaign Assessments, Development Operation Reviews and ongoing campaigns. At the conclusion of 2007 Hartsook Companies had clients with goals totaling more than $3 billion.


e-Hartsook on Philanthropy covers news of client successes and advancements in philanthropy, connecting with more than 10,000 persons monthly. We welcome your contributions. Please send brief news of success or good ideas you'd like to share to Tami Druzba, tami@hartsookcompanies.com, by the first of each month.

If you'd like a free subscription to e-Hartsook on Philanthropy - or its companion publication, the free, bi-weekly Strategies for Success - visit our web site at http://www.hartsookcompanies.com/subscribe.shtml or contact Gretchen DiGiovanni, gretchen@hartsookcompanies.com. You also can reach her at 316.630.9992.

Visit our web site: http://www.hartsookcompanies.com.