eHartsook on Philanthropy
October 10, 2007

Consider This...

photoFrequently, when nonprofits think of donor recognition, images of donor walls, elaborate receptions, brass plaques and fancy awards fill their imaginations. Our culture tells us to give gifts to recognize those important to us. Yet often nonprofits are so overwhelmed with budget constraints and the desire to be good stewards of the gifts received that they find themselves in a quandary and either spend lots of money telling their donors "thank you," or worse, do nothing at all - except send an IRS-required tax donation letter.

A handwritten thank-you note - especially in a world dominated by electronic communication - can be particularly powerful to donors making gifts of all sizes. It can express your thanks, offer a kind sentiment about the donor, tell the donor what he or she helped provide - safety for two battered women and their children, special education for a low-income, special needs child, healthcare for a litter of abandoned puppies - and how they contributed to your mission. If possible, have those who directly benefited from donors' gifts write letters, create art or in some other way offer personalized acknowledgement, along with you. This can be even more meaningful to donors.

The note should be sent immediately after receiving a gift, and then again during the year - letting donors know they are still on your mind and that their gift really made a difference. Sending notes to your large gift donors, as well as new and consistent donors, keeps them close to you, and can help in retaining their support.

I challenge you to start writing your donors handwritten thank-you notes, today. Within a month, I guarantee you will hear from several of them expressing appreciation - and possibly sending another gift - for your heartfelt words.

- Bridgette O'Connor, MSW, Senior Consultant (Kansas City) boconnor@hartsookcompanies.com



Client Victories

In this issue: More than $4.1 million in new or recent gifts, including one of $1 million or greater.

Kudos

Hartsook Companies, Inc. Executive Vice President Terry Snapp, MA, CFRE, has been named the 2007 Outstanding Fundraising Professional of the Year for the Association of Fundraising Professionals Mid-America Chapter (Kansas City). Terry joins other Hartsook Companies, Inc. professionals who have been honored as fundraiser of the year: Lynn Hawks, MA, Senior Consultant (Wichita) - 2006; H. Layton (Bud) Cooper, DMin, Executive Vice President (Kansas City) - 2005; Norma Murphy, Executive Vice President (Kansas City) - 2004; Harold (Hal) J. Schultz, PhD, Executive Vice President (Kansas City) - 1999; Davoren Tempel, Senior Vice President (Kansas City) - 1997. Congratulations to Terry for this wonderful honor.

Success Stories

fundraising success story"Campaign for a Brighter Tomorrow" is one in a series of success stories from the ASR Philanthropic Publishing Reference Collection. This four-page, full-color presentation highlights the successful completion of the $8.2 million capital campaign of Marillac Center for Children (Kansas City, Mo.). The story highlights how this organization's transparency and open-arms policy resulted in many new donors and volunteers into the life of the organization and incredible communitywide support from foundations, corporations and individuals - including two angel gifts.

If you would like a free copy (or a list of all Success Stories from the ASR Reference Collection), contact Laurie Walker, laurie@hartsookcompanies.com or follow this link http://www.ASRpublishing.com.

Hartsook Best Practices CollectionSM

"Packaging is important to help position your institution. At Purdue University we packaged $56 million in gift announcements, four dedications and three groundbreakings - all in all more than 30 different events that ended with Homecoming. This all happened within a 10-day period. The results were much higher news coverage and a great sense of momentum - two great outcomes! You can do it at your institution, too!" - Murray Blackwelder, MPA, Purdue University (West Lafayette, Ind.)

If you are interested in Best Practices, check out these additional resources from Hartsook Companies:

For a free copy of "Best Practices Coast to CoastSM" or the "Hartsook Best Practices CollectionSM", please email Laurie Walker, laurie@hartsookcompanies.com, or visit our web site at http://www.hartsookcompanies.com/bestpractices2.shtml. We also invite you to contribute your own best practice by emailing Tami Druzba, tami@hartsookcompanies.com.

Book of the Month Hot Buy

[book]Reality Fundraising: Proven, Practical Ideas for the Enlightened Fundraiser - features great ideas, insights and lessons learned through hundreds of best practices from nonprofit professionals nationwide.

LIST PRICE

$29.95

SPECIAL eHARTSOOK PRICE

$15

SHIPPING

Free

To order follow this link: http://www.ASRpublishing.com.

Hot Off the Press

[book]Fundraising Magic - 33.5 Strategies for Turning Board Members into Money Makers by Hartsook Companies President Robert G. Swanson was officially released at AFP's 44th International Conference on Fundraising. This information-packed book serves to help volunteer leaders and staff build a stronger organization as they learn the importance of making fundraising a core organizational value. One nonprofit executive who recently read the book said it "changed her life" - now that's quite a testimony. Follow this link to order Fundraising Magic at the special introductory price of $15.00.

Welcome Aboard

Hartsook Companies is pleased to welcome:

From the Podium

Hartsook consultants are available to speak to your organization on a variety of topics. Visit the Speakers page of our web site at http://www.hartsookcompanies.com/speak.html to read more or email Tami Druzba at tami@hartsookcompanies.com.

Recent New Clients and Extensions

So far in 2007, Hartsook Companies is serving 141 contracts on behalf of clients in 81 cities in 24 states, Europe and Central America with Campaign Assessments, Development Operation Reviews and ongoing campaigns. Recent new clients and contract extensions are listed below representing 48 organizations in 36 cities in 16 states and the District of Columbia.


e-Hartsook on Philanthropy covers news of client successes and advancements in philanthropy, connecting with more than 10,000 persons monthly. We welcome your contributions. Please send brief news of success or good ideas you'd like to share to Tami Druzba, tami@hartsookcompanies.com, by the first of each month.

If you'd like a free subscription to e-Hartsook on Philanthropy - or its companion publication, the free, bi-weekly Strategies for Success - visit our web site at http://www.hartsookcompanies.com/subscribe.shtml or contact Laurie Walker, laurie@hartsookcompanies.com. You also can reach her at 316.630.9992.

Visit our web site: http://www.hartsookcompanies.com.