eHartsook on Philanthropy

January 9, 2007

Consider This...

photoAs Hartsook Companies enters its 20th year of counseling nonprofit organizations across the country, it is important to reflect on the role Kansas City nonprofits have played in our growth and commemorate their impact on the lives of those who call the community home.

The last two decades have witnessed great uncertainty - stock market highs and lows, natural disasters and domestic and foreign tragedies. It would have been easy to heed the advice of some and wait for better times to seek philanthropic support.

But while others in Kansas City were telling nonprofits to sit out the storm, Hartsook Companies fueled the flame of opportunity and encouraged organizations to seek philanthropic support to further their missions, many of which became more important because of the turbulent times. Today, Hartsook Companies is the leading fundraising consulting firm in Kansas City for one reason - our clients see results.

This special issue of eHartsook on Philanthropy features a sampling of those successes. Join me as we applaud local Hartsook Companies clients who braved the storm and completed successful campaigns during one of the most uncertain times in our recent history.

- Matthew J. Beem, MPA, CFRE, President (Kansas City) matt@hartsookcompanies.com

Victories

Every couple of months throughout 2007 we will publish a special edition of eHartsook on Philanthropy featuring Kansas City clients who share a common thread of success. This issue celebrates a sampling of the Hartsook clients who experienced success in spite of the turmoil surrounding 9/11.

success storyHarvesters - The Community Food Network
Campaign Goal: $10 million
Amount Raised: $11.5 million
Campaign Task: To raise funding to purchase or build a facility to adequately serve agencies and families in the area - a facility that made possible 1) All food and household products in one central location; 2) Refrigerated area for perishables; 3) Docks for loading and unloading; 4) Sufficient office space; 5) Ample parking and 6) Location on a bus route
Campaign Highlights: 1) Significant gifts from the Hall Family Foundation, J.E. and L.E. Mabee Foundation and Kresge Foundation; 2) Fundraising lessons - pre-solicitation research and consistently and continually tell your story; 3) Events of 9/11 magnified the need to be prepared for an uncertain future

Congratulations to Campaign Chairs Eddie Feinstein, Beth Hall and Melanie Merrill Thompson; Campaign Honorary Chairs Neil Douthat, William Dunn, Sr., Janie Quisenberry Stone, Morton Sosland and James Sunderland; and Harvesters Executive Director Karen Haren and Director of Resource Development Joanna Sebelien.

Follow the link to read the full campaign success story: http://www.hartsookcompanies.com/success_harvesters.shtml


success storyThe Salvation Army of Kansas and Western Missouri
Capital Campaign Goal: $38 million
Amount Raised: $40.3 million
2001 Christmas Campaign Goal: $3.87 million
Amount Raised: $4.343 million
Fall marks the regular kick-off season for The Salvation Army's Christmas fundraising. However, the fall of 2001 proved to be far from regular. For our nation, September 11, 2001 was a demarcation - life before and after 9/11. Before that day, most Americans spent little time thinking about "emergency procedures" or "preparedness." But this certainly could not be said of The Salvation Army. They always understood the need to be ready to help their neighbors and assist their community at a moment's notice. Which is why The Salvation Army's Christmas campaign of 2001 continued without interruption, despite the aftershocks of the 9/11 attacks.

Said Dan Kohrs of The Salvation Army of Kansas and Western Missouri, "Our expectations may have been lowered. We wondered whether people would feel tapped for the year with so much going directly to 9/11. Instead, we found people dipping down even deeper to meet the needs of this community." In the end, the Christmas campaign goal of $3.87 million was not only met, but exceeded by nearly $500,000. They also managed to uncover new donors. Many people gave their very first gift to The Salvation Army during this campaign.

"The events of 9/11 made us all feel a little more vulnerable," said Kohrs. "I think people were actually in the mood to do something positive. With assistance from Hartsook Companies, our Christmas campaign proceeded as planned. We let the community know what was needed and they responded with great generosity." In fact, people appeared even more motivated to give - not in spite of, but - because of that day. More than ever before, they seemed to understand and appreciate how important it was for The Salvation Army to have what was needed to properly prepare for an unknown, post-9/11 future.'

Congratulations to Campaign Chairs Tom Ward and Mack and Sara Colt; and 2001 Christmas Campaign Honorary Chair Adelaide Ward.


success storyHeart of America Council - Boy Scouts of America
Campaign Goal: $15.25 million
Amount Raised: $17.5 million
Campaign Task: Raise funding for 1) Capital improvements to the Theodore Naish Scout Reservation (Bonner Springs, Kan.) and the H. Roe Bartle Scout Reservation (Osceola, Mo.) and 2) Endowment funds for the ongoing maintenance on both camps
Campaign Highlights: 1) Received one of the largest J.E. and L.E. Mabee Foundation challenge grants ever conferred by the foundation - $1 million; 2) The largest campaign in the organization’s history; 3) The campaign began soon after the tragedy of 9/11 - those involved stuck with what had worked in the past - being prepared, the heart of the Boy Scout motto

Congratulations to Campaign Chairs Terry and the Honorable Peggy Dunn, John and Mary Hunkeler and Cliff and Bonne Illig; and National Council of the Boy Scouts of America Assistant Chief Scout Executive and Chief Financial Officer Jim Terry, the Heart of America Council Scout Executive at the time of the campaign.

Follow the link to read the full campaign success story: http://www.hartsookcompanies.com/success_bsa.shtml


logoJohnson County Community College
Campaign Goal: $15 million
Amount Raised to Date: $14 million
In the wake of 9/11, there was volatility in the nation, in the economy, and in the hearts of millions of Americans. For many nonprofit entities, undergoing a capital campaign was the last thing on their minds.

However, at Johnson County Community College (JCCC), the quiet phase of their capital campaign was just beginning. Said Director of Institutional Advancement Joe Sopcich, "With assistance from Hartsook Companies we were going through a pre-campaign assessment in anticipation of a future capital campaign. We were still in the formulation stages on September 11th."

JCCC's campaign goal included the new construction of two campus buildings: a contemporary art museum and a center for technology and business. "We never considered slowing down or adjusting our timeline, although no one was quite sure what, if any, the effects of 9/11 would have on our campaign. As it turned out, people were really looking for some good news. Many individuals in our community wanted a way to do something positive, almost as a counter to what had gone on in the nation. Our campaign came at the right time. It allowed them to be part of building something for the future."

Raising money for an art museum and a business and technology center also gave the campaign a unique and diverse prospect pool. Not only was the college able to meet its $15 million goal, they exceeded expectations with support from only 50 local donors.

Said Sopcich, "We were provided with good strategic counsel by Hartsook Companies throughout the process - from the initial assessment pre-9/11 to the culmination of our campaign. Ultimately, we were able to capture the true spirit of philanthropy in our community, even in the shadow of 9/11."

Congrautlations to Campaign Chair Bob Regnier and the many dedicated volunteers and staff who were involved with this campaign.


success storySunflower House
Campaign Goal: $4.25 million
Amount Raised: $4.29 million
Campaign Task: 1) Provide a safe environment where children feel comfortable enough to open up and let the truth come out; 2) Secure funding for new programming and 3) Establish an endowment
Campaign Highlights: 1) Challenge grants from two major foundations - J.E. and L.E. Mabee Foundation and Kresge Foundation; 2) Of the nearly 300 gifts solicited - only 2 were turned down and 3) Although the effects of 9/11 added a new level of "challenge" to the challenge grants - they were secured thanks to the relationships that had already been developed throughout the campaign

Congratulations to Campaign Co-Chairs Mark and Stacy Parkinson.

Follow the link to read the full campaign success story: http://www.hartsookcompanies.com/success_sunflower.shtml


success storyGirl Scouts of the Mid-Continent Council
Campaign Goal: $10 million
Amount Raised to Date: $9.6 million
The events of 9/11 failed to damage the Girl Scouts Mid-Continent Council's campaign. Said CEO Karen McGuigan, "It took longer, but quitting was never an option. The economy was already sluggish and after 9/11 donors did not make quick decisions about giving. Their gifts were smaller, but we rarely heard, 'No.' Donors were also less likely to give multiple-year gifts. They'd say, 'Come back next year and ask again.' No one knew what the long-term effects of 9/11 would be."

In the long run, it forced the campaign to be more creative. "It pushed us to think in new ways and added an impetus we wouldn't have had otherwise. We had to look beyond our first list of donors for other prospects. We did research to uncover individuals who might connect with our mission." The result was not only a successful campaign, but a larger pool of invested donors for the future.

Even without 9/11, Girl Scouts Mid-Continent Council faced challenges that would unhinge most campaigns: the death of three campaign chairs, the death of the board chair's husband followed by her own battle with cancer, a turnover in the development director's position, and the CEO's need for three months of medical leave. Talk about tenacity! Said Karen, "Bob Hartsook was in our office for a planning meeting on 9/11. We were in shock, but there was never talk of stopping or even postponing the campaign."

Not only did they raise $10 million for capital and endowment, but it provided a springboard for their own acts of altruism. "Nationally, we developed a philanthropy badge and our local girls packed up donations for the people of New York. The events of 9/11 gave the Girl Scouts an opportunity both to give and to receive."

Congratulations to Campaign Co-Chairs Cathy Lewis and Joan Ruff and the many dedicated volunteers and staff involved in this campaign.


success storyDella Lamb Community Services
Campaign Goal: $3.35 million
Amount Raised: $3.6 million
Campaign Task: 1) Build facilities for before and after-school programs and offices; 2) Provide new programming for the changing needs of their clients; 3) New and replacement vehicles for transporting children and clients; 4) Grow existing endowment and 5) Enlarge their circle of friends
Campaign Highlights: 1) Significant support from the community - foundations, trusts, corporations, Board members and new donors; 2) Astounding return on a mail solicitation; 3) J.E. and L.E. Mabee Foundation challenge grant conferred and satisfied in the wake of 9/11; 4) Endowment tripled in size

Congratulations to Campaign Chair Dr. Keith Ashcraft.

Follow the link to read the full campaign success story: http://www.hartsookcompanies.com/success_dellalamb.shtml


success storyWentworth Military Academy
Campaign Goal: $20 million
Amount Raised: $23.17 million
'05/'06 Scholarship Campaign Goal: $180,000
Amount Raised: $182,000
'06 $ Million Challenge & Scholarship Campaign Goal: $1.2 million
Amount Raised: $1.467 million
"We kept forging ahead just as we had always done. We were resolved that relationship building would not stop. It was actually an ideal time to remember the first rule of fundraising - relationship building is everything," offered Bud Cooper of Hartsook Companies and long-time counsel for Wentworth Military Academy.

Since Hartsook Companies had provided counsel for the Academy for many years, the message of relationship building had already come through loud and clear, even before 9/11. Said Cooper, "One donor made a pledge pre-9/11, but when we didn't hear for him for a long time, I took the initiative to call and ask how he was doing. 'Be honest,' I said. 'I presume 9/11 had an effect on your business.' He looked up and said, 'I lost everything. The $100,000 I pledged is completely gone.' 'Then we'll cancel the pledge,' I responded. 'We'll remove it.' In that one moment, he looked as if 1,000... let's say 100,000 pounds had been taken off his back. We knew he wanted to make good on his pledge; he just wasn't able to. Relationship building means you appreciate your donors for more than just their money."

Since that time, the donor has recouped his losses and, not surprisingly, included Wentworth Military Academy in his estate. "Many people took some financial hard knocks after 9/11. I kept calling donors; I kept meeting with them, even though I knew they were not in a position to give at the time. I didn't ask them about money; I asked them about their interests, their families, themselves. This month I will make four solicitations and most likely garner four gifts for Wentworth from individuals I first called on in 2001. Large gifts come because of long-term relationship building and trust." And if 9/11 taught us anything, it was the importance of relationships - family, neighbors, and trusted friends. Today, for the first time in three decades, all bills at Wentworth are paid and there is no mortgage.

Congratulations to Campaign Chair Thornton Cooke and the many dedicated volunteers and staff who were involved with this campaign.

Hartsook Consultants Serving the Greater Kansas City Area

Representing more than 200 years of fundraising experience, these consultants serving the Kansas City area have helped nonprofits raise billions of dollars in support of their clients' missions.

Bob Hartsook, JD, EdD
Chairman and CEO
 

Matthew J. Beem, MPA, CFRE
President

H. Layton "Bud" Cooper, CFRE
Executive Vice President

Susan Schneweis
Executive Vice President

Alex Burden, MA, CFRE
Senior Vice President

Teresa Stohs, MS
Vice President

Patrick Sallee, MPA
Fundraising Manager

 

Robert G. Swanson
President

Harold Schultz, PhD
Executive Vice President

Norma Murphy
Senior Vice President

Annette Lough
Vice President of Client Services

Jennifer L. Curzon
Vice President

Tammy M. Grampsas
Senior Consultant


logo20th Anniversary Celebration Seminar and Luncheon

Friday, February 2, 2007
Westin Crown Center
Kansas City, Missouri

Join us for a full day of creative fundraising ideas, insights and innovations. Nationally known speakers - experts in their respective fields, complimentary pre-release copy of Robert Swanson's book "Fundraising Magic! 33.5 Strategies for Turning Board Members into Money Makers," celebration luncheon with keynote address by Adrian Sargeant, Robert F. Hartsook Chair at the Center on Philanthropy at Indiana University, and much more - all for $99 - a must-attend event. We hope to see you there.

> MORE INFORMATION
> REGISTER NOW

Kansas City Clients - Past and Present

Our clients have told us that they select Hartsook Companies because of our smart people, superior strategies and extraordinary results. Over the past 20 years Hartsook Companies has been privileged to serve a wide variety of clients in the Kansas City area. Our client base spans all sectors and encompasses all types of nonprofits. These nonprofits are among the nearly 400 Kansas City area clients and the more than 1,700 nationwide clients we have served over the past 20 years.
     

3&2 Baseball Clubs of Johnson County

Advertising Club of Kansas City Foundation
Alphapointe Association for the Blind*
American Humanics******
American Lung Association of
    Western Missouri
Angel Flight America, Inc.
Angel Flight Central, Inc.*
Animal Haven*
Avila University**

Baptist Foundation of Kansas City
Bishop Spencer Place*
Blue Hills Community Services*
Boys & Girls Clubs of Greater
    Kansas City*****
Boys & Girls Clubs of Eastern Jackson
    County

Camp Fire USA***
Camp Fire USA Heartland Council
Camp Wood YMCA
Central Exchange
Central Missouri State University*
Children's Center for the Visually Impaired*
Children's Mercy Hospital****
Children's Museum of Kansas City
Columbian Theater Foundation
Community Blood Center*
Community of Christ World Headquarters*
Corner House, Inc.

DeLaSalle Education Center
Della Lamb Community Services*
DeMolay International
Don Bosco Community Center*
Dragon Gymnastics, Inc.

Emporia Arts Council
Emporia Granada Theatre
Emporia State University
Episcopal Diocese of Western Missouri

Family Service & Guidance Center*
Folly Theater*
Foundation on Aging

Genesis School
Gift of Life Foundation*
Girl Scouts of Mid-Continent Council*
Girl Scouts of the Midland Empire*
Grace & Holy Trinity Cathedral*
Grandma's Alzheimer's
Guadalupe Center, Inc.*

Harvesters-The Community Food
    Network*****
Heart of America Council, Boy Scouts
    of America*
Homecare & Hospice Foundation, Inc.*
Hyman Brand Hebrew Academy

International Assembly for Collegiate
    Business Education*
International Association for Jazz
    Education*

Jewish Community Relations Bureau/AJC
Johnson County Community College*

Kansas Chapter of American Academy
    of Pediatrics*
Kansas City Art Institute****
Kansas City Hospice*
Kansas City House of Hope
Kansas City Kansas Community College*
Kansas City Parks & Recreation
Kansas City Symphony
Kansas City Zoo
Kansas Newspaper Foundation*
Kansas Pediatric Foundation
Kansas Special Olympics
Kansas State University Foundation***
Kansas Trial Lawyers Association*
Kansas Women's Business Center*
Kauffman Center for the Performing Arts
Kauffman Scholars, Inc.
KCPT Public Television*
Keep Kansas City Beautiful
Kingswood Senior Living Community*
Kirtland Temple*
KVC Behavioral HealthCare

Lee's Summit Educational Foundation*
Linda Hall Library of Science, Engineering
   & Technology
Lyric Opera of Kansas City*

 

Marillac Center for Children****
Metropolitan Lutheran Ministry*
Midland Hospice Care, Inc.*
Mt. Carmel Redevelopment Corp.
Music/Arts Institute

National Association of Basketball Coaches*
National Kidney Foundation
Negro Leagues Baseball Museum
Notre Dame de Sion School*

Oak Hill Day School
Outreach International

Park University*
Pembroke Hill School*
Polycystic Kidney Research Foundation
Port Authority of Kansas City, Missouri
Preservation Renaissance Independence

reStart, Inc.***
Ronald McDonald House Charities
    of Northeast Kansas
Rose Brooks Center**

Safehome, Inc.*
Samuel U. Rodgers Community
    Health Center**
Science City at Union Station*
Science Pioneers, Inc.*
Share, Inc.
Shepherd's Centers of America
Sisters of Charity of Leavenworth Health
    System*
Spelman Medical Foundation*
St. Luke's Hospital Foundation*
St. Paul's Episcopal Church
St. Paul's Episcopal Day School****
St. Pius X High School
Starlight Theatre*
Sunflower House*
Sunset Zoo
Sunshine Center School*

The Barstow School*
The Capper Foundation*
The Center for the Study of the Korean War
The Children's Peace Pavilion
The Children's SPOT at St. Luke's Hospital*
The Foundation for Shawnee Mission
    Medical Center*
The Groves*
The Humane Society of Greater Kansas City
The Independence Legacy Foundation
The Nelson-Atkins Museum of Art**
The Research Foundation
The Salvation Army Adult Rehab Center
The Salvation Army Kansas and
    Western Missouri**********
The Salvation Army Topeka Citadel
The School District of Independence
    Foundation*
The Teel Institute
The Village Church*
Topeka Performing Arts Center****
Tri-County Mental Health Services
Troop 374 Alumni & Friends Association
Truman Heartland Community
    Foundation*
Truman Medical Center Charitable
    Foundation**
Truman Medical Center Chisholm
    Learning Center
Truman Medical Center Lakewood**
Truman Presidential Museum & Library*
Turning Point

University of Missouri - Kansas City*
Union Station Kansas City*
United Methodist Homes
United Way of Riley County
Unity School of Christianity*

Village Shalom, Inc.

Washburn Law School
Wayside Waifs Humane Society
Wentworth Military Academy
Wentworth Military Academy
    Foundation****
Wonderscope Children's Museum*

Young Audiences*
Youth Excited about Sports - Y.E.S.*
Youth Volunteer Corps of America
YWCA of Topeka*

     
* Clients who have engaged in multiple contracts with Hartsook Companies

If you'd like a free subscription to e-Hartsook on Philanthropy - or its companion publication, the free, bi-weekly Strategies for Success - visit our web site at http://www.hartsookcompanies.com/subscribe.shtml or contact Erika Turner, erika@hartsookcompanies.com. You also can reach her at 316.630.9992.

Visit our web site: http://www.hartsookcompanies.com.