It is second nature to Hartsook clients and followers: the donor’s challenges are our challenges. I met Martin Eby more than 30 years ago. He was a very successful contractor in Wichita, succeeding his father in the company that exists today. I would see Martin periodically as we were building the Hartsook Companies in Wichita. Each time, I would ask Martin how business was. As many of you know, I am sincerely interested in people and their businesses. On almost every occasion, Martin would tell me, “Bob, I can only see out about six months.”As I grew Hartsook, I learned up firsthand that what Martin was describing was the ebb and flow of almost every small business in America. So when you ask for a gift and a pledge from such people, they have to commit to something years out. Their reality is “they can only see out about six months.” This understanding led Hartsook to begin something that has become a staple of our major gifts practice: “We will ride the highs and lows of your business.” While I can’t discuss the name of the donor to SMMC, Lou Gehring had taken a donor—who is very generous, but usually gives $10,000 and maybe a big gift of $25,000—to a million dollar commitment. As Lou told the class after about nine months of cultivation and education with the donor, he presented him with a million dollar request. He shared the plan with the donor, but this donor didn’t understand how committed the hospital was to giving him the flexibility. After reading the proposal letter, this donor turned to Lou and said, “This is remarkable. No nonprofit has ever given me this flexibility. This clearly shows you understand the financials of an entrepreneur. I can do the gift.”A million dollar gift happened because a fundraiser didn’t do what most fundraisers would. Most would propose equal payments spread over a set number of years, no flexibility, and would have walked away with $10,000.It happened also in Tulsa with DVIS, a domestic violence organization in a $20 million capital campaign. There wasn’t quite the drama, but when they asked an early donor who was very close to the million dollar question, they included the flexibility of giving on the donor’s terms and not on the nonprofit’s schedule. Again, the donor, who will announce the gift later said he couldn’t have done this but for the flexibility.So in 10 days, hundreds of miles apart, two good philanthropists became extraordinary million dollar givers. All because the fundraiser showed them how.This isn’t a gimmick. This is a philosophy of building trust, respect and sharing values between the donor and the nonprofit.By the way, this is how I give money. I expect the nonprofit to ride with the highs and lows of my business. Why wouldn’t we treat people the way we want to be treated? It’s not just nice, it grows philanthropy.
The Most Influential ‘Living Person’ in Philanthropy
Robert F. Hartsook Receives Honorary Doctorate of Business
Plymouth University, United Kingdom
Bob Hartsook was awarded an Honorary Doctorate of Business Administration by Plymouth University in Plymouth, England. The University described Bob as: “arguably the most influential living person improving the philanthropic donor experience.” Such global affirmation appropriately recognizes Bob and uniquely distinguishes Hartsook as the world’s fundraising counsel.”
Plymouth University honors individuals who have achieved great distinction in their professional lives and who have made contributions to society at large. In recognizing Bob Hartsook’s impressive achievements, the University has highlighted his service to the field of philanthropy, his promotion of academic study and research and his personal commitment to growing philanthropy around the world. Go here to learn more and view videos from this event.
Pictured: Karin Cox, Hartsook Senior Executive Vice President and Chief Creative Officer; Julian Chaudhuri, Deputy Vice-Chancellor, Education and Student Experience; Bob Hartsook; Adrian Sargeant, Professor of Fundraising at Plymouth University and the Director of the Hartsook Centre for Sustainable Philanthropy; Jen Shang, Philanthropic Psychologist and Director of Research at the University of Plymouth Hartsook Centre for Sustainable Philanthropy; Matthew J. Beem, Hartsook President and CEO.