The myth that small budget nonprofit organization cannot or should not pursue multimillion dollar campaigns is exactly that: a myth.The size of your nonprofit organization’s operating budget does not dictate its fundraising prowess.How do I know? The nonprofits who have been successful:A battered women’s shelter with an annual budget of $90,000 raises $2.1 millionA youth summer camp with an annual budget of $300,000 raises $8 millionA community arts groups with an annual budget of $160,000 raises $3.8 millionA statewide professional society with an annual budget of $40,000 raises $7 millionA small town Boys & Girls Club with an annual budget of $280,000 raises $2.5 millionA group helping sexually abused children with an annual budget of $450,000 raises $4.5 millionA community based drug and alcohol recovery organization with an annual budget of $150,000 raises $1.3 million and 30 months later raises another $1.1 million.There are more examples, but I think you get the point.There are always reasons not to pursue a comprehensive campaign:“The economy is poor.”“We don’t have enough staff.”“The board is not engaged.”“We don’t have answers to a lot of our questions answered yet (I call this one paralysis thru analysis).”“We have no big gift donors (and you won’t if you don’t do a campaign).”“There are groups currently doing campaigns in our city.”“We’ve never done a multi-million dollar campaign before.”And my personal favorite, “No one knows who we are (beyond money, campaigns serve to greatly increase the visibility and profile of an organization).”All of these dynamics were true for these nonprofit groups. Still, they went on to raise major dollars in service to the clients served by their nonprofit group.Each of these groups had a different mission and a different type constituency. What these successful organizations have in common is a desire to better serve their clients and to serve more people in need. These groups engaged fundraising counsel and each pursued a major campaign. On any given day they had their doubts and concerns about their fundraising, but each trusted and pressed forward with the fundraising process.Most importantly they did not allow their doubts and fears to delay or high-jack their ultimate goal of raising more money to better serve their clients.If an organization of any size allows the current view of itself, including the size of its annual budget, to influence its future it strikes me that its future will be much like its past.by a Hartsook Consultant guest blogger
Photo credits: National WWI Museum
President and Trustee
The Sunderland Foundation
Recipient of the
2018 GROWING PHILANTHROPY AWARD FOR TRANSFORMATIONAL CAPITAL PHILANTHROPY
Kent Sunderland was presented with the prestigious Growing Philanthropy Award in Kansas City by Hartsook President and CEO
Matthew J. Beem during National WWI Museum and Memorial’s VIP event, Night at the Tower.
He was nominated by Matthew Naylor, Ph.D., President and CEO of the National WWI Museum and Memorial, and was selected unanimously by Hartsook Institutes and the International Board of Visitors Growing Philanthropy Committee.
Kent was Vice Chairman of Ash Grove Cement prior to its recent sale. As President of The Sunderland Foundation, he has played a significant role in advancing philanthropy with major gifts.
The Growing Philanthropy Award recognizes a distinguished group of individuals and organizations whose efforts increase philanthropy through research, innovation and challenging the status quo. For more information, contact [email protected].