Today, successful fundraising is not simply raising money. Real fundraising success means reaching your full potential. Any organization can attract support. But Hartsook clients are raising the most money. Success Stories
Hartsook is a leader in the fundraising profession, with the only named, endowed chair in fundraising in the world – the Robert F. Hartsook Chair in Fundraising at Indiana University, Hartsook Institutes for Fundraising, and the Hartsook Centre for Sustainable Philanthropy.
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Your nonprofit organization can raise more money. Over $390 billion was given away last year. Expert, committed and research-based fundraising counsel and management help Hartsook clients get their share. Advancing fundraising for your organization is our mission – so you can advance your mission. Hartsook has raised $231 billion and counting for a wide variety of nonprofits – 6,000 worldwide. Contact us now to see how we can help you reach your full potential.
April 11, 2018
As nonprofit staff or volunteer fundraisers, it is our responsibility to connect those who can make a difference with opportunities to do just that.
Here are a few tips to get started, so you can make change happen through extraordinary philanthropic gifts:
Start with listening to what the prospect cares about. Maybe they already know what they are hoping to achieve. What are the changes they passionately seek to make? How do those passions align with the mission of the organization you serve? It is your job to listen for the opportunity and make those connections.
Once the dream is understood (both by you and the prospect), build the relationship before you ask for a gift. Think creatively. Could the prospect’s involvement with the organization advance the goals each of you have in mind? One of the best ways to build the relationship around the mission is to show the impact of giving through a unique plan to present programs, photos or videos, and other “hands on” demonstrations.
Ask for the gift
A request for support of any kind requires strategic planning and a genuine understanding of how your prospect’s gift will align with their interests and the organization’s mission. Once you have made a strong connection between the two, it is time to ask for a gift that reflects their ability to give and their interest in doing so.
Because lives are changed when donors give with a targeted purpose to advance the organization’s mission, fundraisers cannot afford to wait for donors to come to them. It is imperative that donors are sought out, identified and pursued. Never wait for someone else to take responsibility for the life-changing gift you should be cultivating right now.