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Today, successful fundraising is not simply raising money. Real fundraising success means reaching your full potential. Any organization can attract support. But Hartsook clients are raising the most money. Success Stories

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Your nonprofit organization can raise more money. Over $390 billion was given away last year. Expert, committed and research-based fundraising counsel and management help Hartsook clients get their share. Advancing fundraising for your organization is our mission – so you can advance your mission. Hartsook has raised $231 billion and counting for a wide variety of nonprofits – 6,000 worldwide. Contact us now to see how we can help you reach your full potential.

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[Strategies for Success - Smart fundraising ideas from Hartsook]

March 19, 2019

Building a Donation Page That Generates a Great Return

imageIs your organization’s website easy to navigate? Is there a giving link featured prominently on the home page?

Hopefully, both are true. If not, start with the basics.

Then, consider these next steps for leveraging your website to generate support for the mission:

Does your donation page reflect the nonprofit’s brand?

It is a good idea to use a third-party provider that ensures online security, but the giving page should still look like it belongs to your organization. Third-party pages can be adjusted to mirror your brand.

Is your donation page simple and easy?

The donation page is not a place to talk about the organization. People who click “donate” want to give, and they want the process to be straightforward. They don’t want to wade through a lot of text. However, in addition to the online form, include the organization’s mailing address and phone number on the donation page, since there may be some donors who would rather pay by phone or check. Offer donors a few giving-level options, but there is no need to include more than five gift amounts or gift designations.

Can your donation page be shared electronically?

From the donation page, offer links where donors can follow you on your social media pages or share your donation page with those in their circle of influence. This is a great way to increase your visibility and identify new prospects.

Before you make changes to your donation page, take time to view other nonprofit’s pages to see what you find appealing, appalling or simply annoying. If you need to hire a professional to revamp your page, do it. Having a top-notch donation page has the potential of generating a great return on the investment.

Janell Johnson, Senior Vice President, [email protected]

Strategies for Success explores smart ideas, connecting with thousands of fundraising professionals. We welcome your best practices contributions or comments. Send to Strategies for Success editor Karin Cox, [email protected]. If you’d like a free subscription to Strategies for Success or its monthly companion, eHartsook on Philanthropy, contact [email protected].

Hartsook President and CEO Receives Boy Scouts of America District Award of Merit

For over three decades, Hartsook has provided fundraising consultation tailored to meet the specific needs of BSA councils.

Hartsook President and CEO Dr. Matthew J. Beem recently received the District Award of Merit from Blue Elk District, Heart of America Council – the highest district honor awarded a Scouting volunteer.


Dr. Beem with wife, Kate Beem

Matt is an Eagle Scout, a member of the Tribe of Mic-O-Say, and an active volunteer with Boy Scouts of America. He has served as Chair for the Heart of America Council’s Blue Elk District and in many other council, district and unit leadership roles.

After decades of working with councils in the U.S. and overseas, Hartsook has developed unique strategies for the Boy Scouts of America that ensure continued annual fund success while building support for programmatic, expanded capital and endowment fundraising.

Our highly skilled fundraising professionals offer sound strategies based on the best experiential and quantitative philanthropic practices.

The Hartsook Team has a long tradition of supporting the Scouting program, and many of our team members have a personal connection with the organization. Go here to learn more.