Today, successful fundraising is not simply raising money. Real fundraising success means reaching your full potential. Any organization can attract support. But Hartsook clients are raising the most money. Success Stories
Hartsook is a leader in the fundraising profession, with the only named, endowed chair in fundraising in the world – the Robert F. Hartsook Chair in Fundraising at Indiana University, Hartsook Institutes for Fundraising, and the Hartsook Centre for Sustainable Philanthropy.
Smart. Superior. Strategies.
Your nonprofit organization can raise more money. Over $390 billion was given away last year. Expert, committed and research-based fundraising counsel and management help Hartsook clients get their share. Advancing fundraising for your organization is our mission – so you can advance your mission. Hartsook has raised $231 billion and counting for a wide variety of nonprofits – 6,000 worldwide. Contact us now to see how we can help you reach your full potential.
November 14, 2018
Are You Building a Culture of Philanthropy?
Professional fundraisers know where the buck stops. However, in order to raise the most money possible, every member of the staff should understand the role they play in growing philanthropy. The value and mindset of philanthropy needs to permeate the organization’s culture, beginning with gratitude.
Having a culture of philanthropy includes a variety of objectives where everyone is committed to thanking and appreciating donors, telling the story and demonstrating outcomes, connecting new prospects, and deepening relationships.
Here are three aspects of building a culture of philanthropy:
Relationships are the key.
Keep relationships on the highest rung of a fundraising mindset. Donors may initially give to a cause because of who asked them or because of the focus of the campaign, but building strong relationships based on their interests will keep them engaged and giving.
Board development is central to building a fundraising culture.
As a board considers its own growth and membership, it should continue to seek individuals who understand the importance and the necessity of fundraising as a means to advance the mission. Without underestimating the roles others can play, whenever possible, individuals of influence, affluence or both should be cultivated for board leadership roles.
Fundraising responsibilities must be defined and shared.
To build and reinforce a philanthropic culture, all staff members should be aware of the roles they can play in ensuring the organization has the support it needs. Everyone should be able to articulate the fundraising goals and the purposes for which the funds are being raised. What will philanthropy support and how will it impact those you serve?
To build a culture of philanthropy, everyone in the organization should understand that they play an important role in ensuring the mission is fulfilled through increased fundraising. In addition, all staff should learn major donors’ names and make sure they feel appreciated; and try to identify potential donors and connect them with the organization and development staff. Whether answering the phone at work or telling a neighbor about your mission, staff members can make all the difference. And donors know the difference.
Karin Cox, Senior Executive Vice President and Chief Creative Office
Strategies for Success explores smart ideas, connecting with thousands of fundraising professionals. We welcome your best practices contributions or comments. Send to Strategies for Success editor Karin Cox, [email protected]. If you’d like a free subscription to Strategies for Success or its monthly companion, eHartsook on Philanthropy, contact [email protected].