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[Strategies for Success - Smart fundraising ideas from Hartsook]

August 14, 2018

Fundraising Destination Fundamentals

imageHow is your organization doing? Do you know where you’re headed? How have you been charting your course?

These are the questions you should be asking, early and often, in order to continue to reach your organization’s goals. The concept may be simple, but lack of follow-through has proven to be the fatal flaw for many organizations.

So, what are you doing each day, week, and month to ensure your organization’s fundraising success? What systems are in place that keep you moving toward your desired goal?

Here are three fundamental strategies to help you reach your destination:

Chart your course
Gather the right people. Have you invited people of influence and affluence to be part of your organization’s journey? Whether or not you are undertaking a campaign, gather your staff and board members to discuss and develop a long-term vision. Get it in writing. Be specific. Identify monthly or quarterly goals to fit into your annual, semi-annual, or long-term plan.

Consistency is key
Even though you have a destination and a plan, you can expect a bump in the road along the way. Review your plans and make adjustments to stay on track. Even if it is a short staff meeting, check in weekly on your team’s benchmarks, progress and next steps.

Inspire those who are along for the ride
You will not get to your destination without dedicated volunteers and staff doing the work to meet your fundraising goals. Think of ways to inspire them and keep everyone excited about the work they are doing. For example, always start your meetings by sharing a victory or a word of encouragement. Take time to celebrate big accomplishments.

If you start to get off course, don’t get discouraged. You’re a leader! Get back in gear. Keep going, and let us know if Hartsook can help you get where you want to be … sooner than planned.

Kristy Burns, Vice President, [email protected]

Strategies for Success explores smart ideas, connecting with thousands of fundraising professionals. We welcome your best practices contributions or comments. Send to Strategies for Success editor Karin Cox, [email protected]. If you’d like a free subscription to Strategies for Success or its monthly companion, eHartsook on Philanthropy, contact [email protected].

The Most Influential ‘Living Person’ in Philanthropy

Robert F. Hartsook Receives Honorary Doctorate of Business
Plymouth University, United Kingdom

Bob Hartsook was awarded an Honorary Doctorate of Business Administration by Plymouth University in Plymouth, England. The University described Bob as: “arguably the most influential living person improving the philanthropic donor experience.” Such global affirmation appropriately recognizes Bob and uniquely distinguishes Hartsook as the world’s fundraising counsel.”

Plymouth University honors individuals who have achieved great distinction in their professional lives and who have made contributions to society at large. In recognizing Bob Hartsook’s impressive achievements, the University has highlighted his service to the field of philanthropy, his promotion of academic study and research and his personal commitment to growing philanthropy around the world. Go here to learn more and view videos from this event.

Pictured: Karin Cox, Hartsook Senior Executive Vice President and Chief Creative Officer; Julian Chaudhuri, Deputy Vice-Chancellor, Education and Student Experience; Bob Hartsook; Adrian Sargeant, Professor of Fundraising at Plymouth University and the Director of the Hartsook Centre for Sustainable Philanthropy; Jen Shang, Philanthropic Psychologist and Director of Research at the University of Plymouth Hartsook Centre for Sustainable Philanthropy; Matthew J. Beem, Hartsook President and CEO.

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